In September 2019, it was announced that Lopez will co-headline the Super Bowl LIV halftime show alongside Shakira, which took place on February 2, 2020, in Miami, Florida. Her daughter, Emme Maribel Muñiz, also made an appearance at the show. On April 18, 2020, Lopez appeared in the television special One World: Together at Home, performing an rendition of "People" by Barbra Streisand, due to the COVID-19 pandemic. Lopez will next star in Marry Me opposite Owen Wilson for Universal Pictures. Lopez is attached to star as drug lord Griselda Blanco in The Godmother for STX Entertainment, which will focus on the "rise and fall" of Blanco. She will also serve as an executive producer for the film, which is currently in development.
Lopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
More InfoJanuary 2015 saw the release of The Boy Next Door, an erotic thriller that Lopez both co-produced and starred in as a high school teacher who becomes involved with a student, which eventually leads to his dangerous obsession with her. The film received negative reviews from critics. Despite this, it became her most successful opening at the box office for a live action film since Monster-in-Law, and ultimately grossed over $53 million at the global box office, against a production budget of $4 million. Lopez had a voice role in the animated feature Home, alongside Steve Martin, Jim Parsons, and Rihanna, and released in March 2015. She contributed the single "Feel the Light" to the film's official soundtrack. Lopez also starred in the independent drama film Lila & Eve, alongside Viola Davis. With annual earnings of $28.5 million, she was ranked as the seventh highest-paid woman in music for 2015.
More InfoAfter the conclusion of her Dance Again World Tour, Lopez began recording her eighth studio album, A.K.A., inspired by her travels. It was released in June 2014 through Capitol Records, experiencing lackluster sales. The album produced three singles: "I Luh Ya Papi", which features French Montana, "First Love", and "Booty", featuring Pitbull or rapper Iggy Azalea. "Booty" debuted inside the top twenty in the United States, making it her second-highest debut on the Billboard Hot 100 after "On the Floor". In April, the official song for the 2014 FIFA World Cup performed by Pitbull, Lopez and Brazilian recording artist Claudia Leitte, "We Are One (Ole Ola)", was released. She was ranked as the sixth highest-paid woman in music for the year, earning $37 million. In November 2014, Lopez partnered with Endless Jewelry, designing a range of new jewelry products. That month, she also released first her book, True Love, which became a New York Times best-seller.
More InfoL'Oréal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love?, which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".
More InfoIn February 2019, Lopez announced that she will be embarking on her first concert tour in nearly seven years to celebrate her upcoming 50th birthday. Titled It's My Party, the international tour ran from June to August, grossing an estimated $54.7 million from thirty-eight shows. In March, alongside her fiancé Alex Rodriguez, Lopez launched a collection of sunglasses with the brand Quay Australia. The following month, she premiered the single "Medicine" featuring French Montana, her first release through L.A. Reid's Hitco Entertainment label.
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