Lopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
In April 2006, Lopez reappeared on the Billboard Hot 100 as a featured artist on "Control Myself", the lead single from LL Cool J's twelfth studio album Todd Smith. The song peaked at number four on the chart following its release as a music download, making it the pair's second collaboration to reach the top five. Bordertown, a film based on the female homicides in Ciudad Juárez, made its premiere at the Cannes Film Festival on May 18, 2006. Lopez, who also acts as the film's producer, stars as Lauren Adrian, an American news reporter for the Chicago Sentinel who wants to be assigned to the Iraq front-lines to cover the war. Bordertown received a direct-to-video release. DanceLife, a reality series following the lives of seven dancers trying to break into the world of professional dance, aired on MTV from January 15 to March 5, 2007. Lopez produced, created and was featured in the show. According to the album's co-producer Estéfano, Lopez's fifth studio album Como Ama una Mujer would "prove critics wrong" with its "big songs that require a voice"; referring to the criticism of Lopez having a "limited" vocal tone. The album's lead single "Qué Hiciste" reached number one on Billboard's Hot Latin Songs chart. Lopez performed the song on the sixth season of American Idol on April 11, 2007, becoming the first person to perform a Spanish song on the series. The album received the highest first-week sales in the United States for a debut Spanish album and the highest digital sales.
More InfoL'Oréal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love?, which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".
More InfoLopez parted ways with Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release her seventh studio album Love? under a new label. Her departure from the label temporarily halted production on the album, which commenced in 2009. Upon signing a new contract with Island Records, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. In April, Lopez starred in the romantic comedy The Back-up Plan, her first theatrical role in three years. In June, following the departure of Ellen DeGeneres from American Idol, it was reported that Lopez was in talks to join season ten's judging panel. During this same time, Lopez and Anthony were being considered for a role on The X Factor for their appeal to Latin and International markets. It was officially announced in September that Lopez would be joining the tenth season of American Idol. MTV stated that the deal was "mutually beneficial to all those involved", while CNN reported that Lopez was viewing it as a decision to revive her career, while American Idol producers believed that Lopez and Steven Tyler's appointments would strengthen viewing figures. In October, Lopez released her fourteenth fragrance, Love and Glamour. The perfume was inspired by Lopez's forthcoming "return to the spotlight".
More InfoIn collaboration with Giuseppe Zanotti, Lopez designed a capsule collection of shoes and jewelry. Giuseppe for Jennifer Lopez launched in January 2017. In July 2016, Lopez announced a new dance competition series entitled World of Dance, for which she serves as an executive producer and judge. Created in partnership with World of Dance, the series was greenlit by NBC with a straight-to-series order for ten episodes. World of Dance premiered on May 30, 2017; with 9.7 million viewers, it became the most-watched premiere for a summer alternative series in nine years. According to Forbes, Lopez was the eleventh highest-paid female celebrity between June 2016 and June 2017, with earnings of $38 million. Lopez had announced in October 2016 that she was working on a second full-length Spanish album, which was set to be released through Sony Music Latin, with Marc Anthony serving as an executive producer. It was to be titled Por Primera Vez, which translates to For the First Time in English. The album, which never materialized, produced two singles: "Ni Tú Ni Yo" (featuring Cuban reggaeton group Gente de Zona) and "Amor, Amor, Amor" featuring Wisin.
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