L'Oréal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love?, which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".
On February 23, 2000, Lopez, accompanied by then boyfriend Sean Combs, wore a plunging exotic green Versace silk chiffon dress on the red carpet of the 42nd Annual Grammy Awards. The dress "had a low-cut neck that extended several inches below her navel, where it was loosely fastened with a sparkly brooch and then opened out again," exposing her midriff and then as cut along the front of the legs like a bath robe. The dress generated controversy and media attention, with images of Lopez in the dress being downloaded from the Grammy website over half a million times 24 hours after the event. Lopez was surprised by the enormous media coverage, declaring that she had no idea "it was going to become such a big deal". Lopez returned to the big-screen in August, starring in the psychological thriller The Cell opposite Vincent D'Onofrio.
More InfoLopez parted ways with Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release her seventh studio album Love? under a new label. Her departure from the label temporarily halted production on the album, which commenced in 2009. Upon signing a new contract with Island Records, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. In April, Lopez starred in the romantic comedy The Back-up Plan, her first theatrical role in three years. In June, following the departure of Ellen DeGeneres from American Idol, it was reported that Lopez was in talks to join season ten's judging panel. During this same time, Lopez and Anthony were being considered for a role on The X Factor for their appeal to Latin and International markets. It was officially announced in September that Lopez would be joining the tenth season of American Idol. MTV stated that the deal was "mutually beneficial to all those involved", while CNN reported that Lopez was viewing it as a decision to revive her career, while American Idol producers believed that Lopez and Steven Tyler's appointments would strengthen viewing figures. In October, Lopez released her fourteenth fragrance, Love and Glamour. The perfume was inspired by Lopez's forthcoming "return to the spotlight".
More InfoLopez's third studio album, This Is Me... Then, was released on November 25, 2002. It was dedicated to actor Ben Affleck, her fiancé at the time. The album's lead single "Jenny from the Block", was later described by Sam Lansky of MTV News as her most iconic single. In the song, Lopez "intones her modest childhood roots". The album itself performed strongly, selling 2.6 million copies in the US. Its second single, "All I Have", peaked at number one in the US. That December, Lopez starred opposite Ralph Fiennes in the romantic comedy Maid in Manhattan, which became the highest-grossing film of her career.
More InfoIn September 2007, Lopez starred in the biographical film El Cantante, which is based on the life of the late salsa singer Héctor Lavoe. In the film, Lavoe is portrayed by then-husband Marc Anthony while Lopez plays Lavoe's wife Puchi. Lopez revealed that she felt her performance in the film El Cantante should have earned her an Oscar. "I feel like I had that [Oscar worthy role] in 'El Cantante,' but I don't think the academy members saw it". El Cantante did not perform well at the box office, earning just $7.6 million. Lopez performed the song "Toma de Mí" for the film's soundtrack. Lopez and Anthony also launched their co-headlining North American concert tour on September 28. Lopez's sixth studio album Brave, released in October, was her lowest-charting album worldwide. The album produced two singles, "Do It Well" and "Hold It Don't Drop It". The first peaked at number 31 on the Billboard Hot 100 chart, while the latter failed to make any significant impact on the charts. A five-part miniseries, Jennifer Lopez Presents: Como Ama una Mujer, based on the lyrics of Como Ama una Mujer aired on Univision from October 30 to November 27, 2007. She placed her career on hiatus after giving birth to twins in February 2008. In late 2009, Lopez released two songs for her seventh studio album, Love? ("Louboutins" and "Fresh Out of the Oven"); however, the songs failed to make an appearance on the Billboard charts which led to her departure from Epic Records.
More InfoIn April 2006, Lopez reappeared on the Billboard Hot 100 as a featured artist on "Control Myself", the lead single from LL Cool J's twelfth studio album Todd Smith. The song peaked at number four on the chart following its release as a music download, making it the pair's second collaboration to reach the top five. Bordertown, a film based on the female homicides in Ciudad Juárez, made its premiere at the Cannes Film Festival on May 18, 2006. Lopez, who also acts as the film's producer, stars as Lauren Adrian, an American news reporter for the Chicago Sentinel who wants to be assigned to the Iraq front-lines to cover the war. Bordertown received a direct-to-video release. DanceLife, a reality series following the lives of seven dancers trying to break into the world of professional dance, aired on MTV from January 15 to March 5, 2007. Lopez produced, created and was featured in the show. According to the album's co-producer Estéfano, Lopez's fifth studio album Como Ama una Mujer would "prove critics wrong" with its "big songs that require a voice"; referring to the criticism of Lopez having a "limited" vocal tone. The album's lead single "Qué Hiciste" reached number one on Billboard's Hot Latin Songs chart. Lopez performed the song on the sixth season of American Idol on April 11, 2007, becoming the first person to perform a Spanish song on the series. The album received the highest first-week sales in the United States for a debut Spanish album and the highest digital sales.
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