In 2015, Johnson criticised then-presidential candidate Donald Trump's false comments that there were no-go zones in London governed by shariah and inaccessible for non-Muslims. Johnson said that Trump was "betraying a quite stupefying ignorance that makes him, frankly, unfit to hold the office of president of the United States", becoming the first senior politician in the UK to declare Trump unfit for office (but rejecting calls for him to be banned from the country). Johnson also added that he "would invite [Trump] to come and see the whole of London and take him round the city – except I wouldn't want to expose Londoners to any unnecessary risk of meeting Donald Trump." He later called Trump's comments "ill informed" and "complete and utter nonsense", adding that "the only reason I wouldn't go to some parts of New York is the real risk of meeting Donald Trump". In 2016, he said he was "genuinely worried that he could become president", telling ITV's Tom Bradby of one moment where he was mistaken for Trump in New York as "one of the worst moments" of his life.
Following William Hague's resignation as Conservative leader, Johnson backed Kenneth Clarke, regarding Clarke as the only candidate capable of winning a general election. Iain Duncan Smith was elected. Johnson had a strained relationship with Duncan Smith, and The Spectator became critical of the latter's party leadership. Duncan Smith was removed from his position in November 2003 and replaced by Michael Howard; Howard deemed Johnson to be the most popular Conservative politician with the electorate and appointed him vice-chairman of the party, responsible for overseeing its electoral campaign. In his Shadow Cabinet reshuffle of May 2004, Howard appointed Johnson to the position of shadow arts minister. In October, Howard ordered Johnson to publicly apologise in Liverpool for publishing a Spectator article – anonymously written by Simon Heffer – which said that the crowds at the Hillsborough disaster had contributed towards the incident and that Liverpudlians had a predilection for reliance on the welfare state.
More InfoAlthough labelling Johnson "ineffably duplicitous" for breaking his promise not to become an MP, Black decided not to dismiss him because he "helped promote the magazine and raise its circulation". Johnson remained editor of The Spectator, also writing columns for The Daily Telegraph and GQ, and making television appearances. His 2001 book, Friends, Voters, Countrymen: Jottings on the Stump, recounted that year's election campaign, while 2003's Lend Me Your Ears collected together previously published columns and articles. In 2004, his first novel was published: Seventy-Two Virgins: A Comedy of Errors revolved around the life of a Conservative MP and contained various autobiographical elements. Responding to critics who argued that he was juggling too many jobs, he cited Winston Churchill and Benjamin Disraeli as exemplars who combined their political and literary careers. To manage the stress, he took up jogging and cycling, and became so well known for the latter that Gimson suggested that he was "perhaps the most famous cyclist in Britain".
More InfoUp for re-election in 2012, Johnson again hired Crosby to orchestrate his campaign.Before the election, Johnson published Johnson's Life of London, a work of popular history that the historian A. N. Wilson characterised as a "coded plea" for votes.Polls suggested that while Livingstone's approach to transport was preferred, voters in London placed greater trust in Johnson over issues of crime and the economy. During the 2012 Mayoral election, Johnson sought re-election, while Livingstone was again selected as the Labour candidate. Johnson's campaign emphasised the accusation that Livingstone was guilty of tax evasion, for which Livingstone called Johnson a "bare-faced liar". The political scientist Andrew Crines believed that Livingstone's campaign focused on criticising Johnson rather than presenting an alternate and progressive vision of London's future. In 2012, Johnson was re-elected as mayor, again defeating Livingstone.
More InfoJohnson championed London's financial sector and denounced what he saw as "banker bashing" following the financial crisis of 2007–08, condemning the anti-capitalist Occupy London movement that appeared in 2011. He spent much time with those involved in the financial services, and criticised the government's 50p tax rate for higher earners. He collected donations from the city's wealthy for a charitable enterprise, the Mayor's Fund, which he had established to aid disadvantaged youths. It initially announced that it would raise £100 million, but by 2010 it had only spent £1.5 million. He also retained extensive personal contacts throughout the British media, which resulted in widespread favourable press coverage of his administration. In turn he remained largely supportive of his friends in the media – among them Rupert Murdoch – during the News International phone hacking scandal.
More InfoJohnson had a close friendship with American technology entrepreneur, former DJ and model Jennifer Arcuri, with The Sunday Times describing him as a regular visitor to her flat, and implying they were in a sexual relationship. Innotech, her company, was awarded £10,000 from a mayoral fund in 2013, followed the next year by Arcuri being awarded £15,000 from a government programme. Johnson intervened to allow her onto three trade mission trips. The Sunday Times said in September 2019 that Johnson failed to declare his personal relationship as a conflict of interest. Later that month, the Greater London Authority referred Johnson and his actions in the matter to the Independent Office for Police Conduct (IOPC) "so it can assess whether or not it is necessary to investigate the former mayor of London for the criminal offence of misconduct in public office". The IOPC was involved because the Mayor is also London's police and crime commissioner. The London Assembly commenced its own investigation, but paused it at the IOPC's request to avoid overlap. On 9 November 2019 it was revealed that the IOPC, which had been due to publish a report on its investigation, had decided to do so after the general election of 12 December. The IOPC issued its report in May 2020, concluding that, although there was no basis for any criminal charge, there was evidence that decisions by officials had been influenced by the close relationship between Johnson and Arcuri. The report also found that Johnson should have declared an interest concerning Arcuri and that his failure to do this could have breached the London Assembly’s code of conduct. On behalf of the London Assembly, the chair of its Greater London Authority Oversight Committee said that the committee would now resume its own investigation.
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