Johnson championed London's financial sector and denounced what he saw as "banker bashing" following the financial crisis of 2007–08, condemning the anti-capitalist Occupy London movement that appeared in 2011. He spent much time with those involved in the financial services, and criticised the government's 50p tax rate for higher earners. He collected donations from the city's wealthy for a charitable enterprise, the Mayor's Fund, which he had established to aid disadvantaged youths. It initially announced that it would raise £100 million, but by 2010 it had only spent £1.5 million. He also retained extensive personal contacts throughout the British media, which resulted in widespread favourable press coverage of his administration. In turn he remained largely supportive of his friends in the media – among them Rupert Murdoch – during the News International phone hacking scandal.
Following Michael Heseltine's retirement, Johnson decided to stand as Conservative candidate for Henley, a Conservative safe seat in Oxfordshire. The local Conservative branch selected him although it was split over Johnson's candidacy – some thought him amusing and charming; others disliked his flippant attitude and lack of knowledge about the local area. Boosted by his television fame, Johnson stood as the Conservative candidate for the constituency in the 2001 general election, winning with a majority of 8,500 votes. Alongside his Islington home, Johnson bought a farmhouse outside Thame in his new constituency. He regularly attended Henley social events and occasionally wrote for the Henley Standard. His constituency surgeries proved popular, and he joined local campaigns to stop the closure of Townlands Hospital and the local air ambulance.
More InfoContemplating a political career, in 1993 Johnson outlined his desire to stand as a Conservative candidate to be a Member of the European Parliament (MEP) in the 1994 European Parliament elections. Andrew Mitchell convinced Major not to veto Johnson's candidacy, but Johnson could not find a constituency. He subsequently turned his attention to obtaining a seat in the UK House of Commons. After being rejected as Conservative candidate for Holborn and St. Pancras, he was selected as the party's candidate for Clwyd South in north Wales, at that time a Labour Party safe seat. Spending six weeks campaigning, he attained 9,091 votes (23%) in the 1997 general election, losing to the Labour candidate.
More InfoAlthough labelling Johnson "ineffably duplicitous" for breaking his promise not to become an MP, Black decided not to dismiss him because he "helped promote the magazine and raise its circulation". Johnson remained editor of The Spectator, also writing columns for The Daily Telegraph and GQ, and making television appearances. His 2001 book, Friends, Voters, Countrymen: Jottings on the Stump, recounted that year's election campaign, while 2003's Lend Me Your Ears collected together previously published columns and articles. In 2004, his first novel was published: Seventy-Two Virgins: A Comedy of Errors revolved around the life of a Conservative MP and contained various autobiographical elements. Responding to critics who argued that he was juggling too many jobs, he cited Winston Churchill and Benjamin Disraeli as exemplars who combined their political and literary careers. To manage the stress, he took up jogging and cycling, and became so well known for the latter that Gimson suggested that he was "perhaps the most famous cyclist in Britain".
More InfoIn November 2004, tabloids revealed that since 2000 Johnson had been having an affair with Spectator columnist Petronella Wyatt, resulting in two terminated pregnancies. Johnson initially called the claims "piffle". After the allegations were proven, Howard asked Johnson to resign as vice-chairman and shadow arts minister for publicly lying; when Johnson refused, Howard dismissed him from those positions. The scandal was satirised by The Spectator's theatre critics Toby Young and Lloyd Evans in a play, Who's the Daddy?, performed at Islington's King's Head Theatre in July 2005.
More InfoDuring the first Mayoral term, Johnson was perceived as having moved leftward on certain issues, for instance supporting the London Living Wage and endorsing an amnesty for illegal migrants. He tried placating critics who had deemed him a bigot by appearing at London's gay pride parade and praising ethnic minority newspapers. In 2012, he banned London buses from displaying the adverts of Core Issues Trust, a Christian group, which compared homosexuality to an illness. In August 2008, Johnson broke from the traditional protocol of those in public office not publicly commenting on other nations' elections by endorsing Barack Obama for the presidency of the United States.
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