Lopez is regarded as the most influential Hispanic performer in the United States, credited with breaking ethnic barriers in the entertainment industry. In 1999, The Record newspaper observed that she was responsible for the introduction of a Latina presence in the film industry, which was a "whites-only preserve" for much of its history. Described as a "multidimensional artist who had turned into a financial powerhouse", Lopez became the highest-paid actress of Hispanic descent in history. Miriam Jiménez Román stated in The Afro-Latin Reader: History and Culture in the United States (2009) that "[she] was able to traverse the difficult racial boundaries". In 2012, business magazine Forbes suggested that Lopez "may be the most powerful entertainer on the planet", and named her "the world's most powerful Latino celebrity".
In April 2018, Lopez launched her limited-edition makeup collection in collaboration with Inglot Cosmetics. That month, she was named one of Time's 100 most influential people in the world, and released a new Spanish single, "El Anillo". The following month, she released a bilingual single titled "Dinero", featuring DJ Khaled and Cardi B. Later, Lopez made a cameo appearance in the music video of Maroon 5's "Girls Like You", with Cardi B. With earnings of $47 million between June 2017 and June 2018, Forbes listed Lopez as the sixth highest-paid woman in music. In December 2018, Lopez starred in the comedy film Second Act, directed by Peter Segal; she also produced the film, and recorded the single "Limitless" for its soundtrack. Second Act earned mixed reviews from critics, but performed well at the box office, grossing over $72.2 million worldwide with a production budget of $16 million.
More InfoOn stage, Lopez is recognized for her showmanship and sex appeal, and often includes costumes such as bodysuits as part of her performance. Author Priscilla Peña Ovalle stated in Dance and the Hollywood Latina: Race, Sex and Stardom (2011) that Lopez was one of the Latin stars who "used dance to gain agency as working performers with mainstream careers, yet many of their roles paradoxically racialized and sexualized their bodies". Troy Patterson of Entertainment Weekly also observed that she used her body for emphasis on stage, "She turned herself out as the fly girl hyperversion of postfeminist power, flaunting her control by toying with the threat of excess. In consequence, her star went supernova." Her signature movements include "clock-wise pivoting with salsa hip circles and sequential torso undulations". While being noted to lip sync in the early stages of career, Lopez's Dance Again World Tour was praised for showcasing live vocals and choreography synchronously. In a review of her Las Vegas residency All I Have, Los Angeles Times writer Nolan Feeney remarked that her dancing is "undoubtedly the centerpiece of the show".
More InfoIn collaboration with Giuseppe Zanotti, Lopez designed a capsule collection of shoes and jewelry. Giuseppe for Jennifer Lopez launched in January 2017. In July 2016, Lopez announced a new dance competition series entitled World of Dance, for which she serves as an executive producer and judge. Created in partnership with World of Dance, the series was greenlit by NBC with a straight-to-series order for ten episodes. World of Dance premiered on May 30, 2017; with 9.7 million viewers, it became the most-watched premiere for a summer alternative series in nine years. According to Forbes, Lopez was the eleventh highest-paid female celebrity between June 2016 and June 2017, with earnings of $38 million. Lopez had announced in October 2016 that she was working on a second full-length Spanish album, which was set to be released through Sony Music Latin, with Marc Anthony serving as an executive producer. It was to be titled Por Primera Vez, which translates to For the First Time in English. The album, which never materialized, produced two singles: "Ni Tú Ni Yo" (featuring Cuban reggaeton group Gente de Zona) and "Amor, Amor, Amor" featuring Wisin.
More InfoLopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
More InfoOn stage, Lopez is recognized for her showmanship and sex appeal, and often includes costumes such as bodysuits as part of her performance. Author Priscilla Peña Ovalle stated in Dance and the Hollywood Latina: Race, Sex and Stardom (2011) that Lopez was one of the Latin stars who "used dance to gain agency as working performers with mainstream careers, yet many of their roles paradoxically racialized and sexualized their bodies". Troy Patterson of Entertainment Weekly also observed that she used her body for emphasis on stage, "She turned herself out as the fly girl hyperversion of postfeminist power, flaunting her control by toying with the threat of excess. In consequence, her star went supernova." Her signature movements include "clock-wise pivoting with salsa hip circles and sequential torso undulations". While being noted to lip sync in the early stages of career, Lopez's Dance Again World Tour was praised for showcasing live vocals and choreography synchronously. In a review of her Las Vegas residency All I Have, Los Angeles Times writer Nolan Feeney remarked that her dancing is "undoubtedly the centerpiece of the show".
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