Lopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
In April 2006, Lopez reappeared on the Billboard Hot 100 as a featured artist on "Control Myself", the lead single from LL Cool J's twelfth studio album Todd Smith. The song peaked at number four on the chart following its release as a music download, making it the pair's second collaboration to reach the top five. Bordertown, a film based on the female homicides in Ciudad Juárez, made its premiere at the Cannes Film Festival on May 18, 2006. Lopez, who also acts as the film's producer, stars as Lauren Adrian, an American news reporter for the Chicago Sentinel who wants to be assigned to the Iraq front-lines to cover the war. Bordertown received a direct-to-video release. DanceLife, a reality series following the lives of seven dancers trying to break into the world of professional dance, aired on MTV from January 15 to March 5, 2007. Lopez produced, created and was featured in the show. According to the album's co-producer Estéfano, Lopez's fifth studio album Como Ama una Mujer would "prove critics wrong" with its "big songs that require a voice"; referring to the criticism of Lopez having a "limited" vocal tone. The album's lead single "Qué Hiciste" reached number one on Billboard's Hot Latin Songs chart. Lopez performed the song on the sixth season of American Idol on April 11, 2007, becoming the first person to perform a Spanish song on the series. The album received the highest first-week sales in the United States for a debut Spanish album and the highest digital sales.
More InfoAfter placing her career on hiatus, Lopez released her fourth studio album, Rebirth, in February 2005. According to Lopez, Rebirth "came about because I was on such a roller-coaster ride, that was my career from my first album to my last album, and I did a bunch of movie projects in between. I finally took some time just for myself, and [when] I came back, this was the first project I did. I felt like it was a new beginning for me, like I was, in a way, reborn." Tracy Hopkins of NBC's Today Music noted that after "fawning" over Affleck on This Is Me... Then", Lopez "wisely keeps her love life out of the spotlight" on Rebirth and only references her relationship with singer/actor Marc Anthony on a few tracks. The album produced the single "Get Right", which peaked at number one in the United Kingdom. In May, she starred alongside Jane Fonda in the romantic comedy Monster-in-Law, for which she received a salary of $15 million. The film's marketing played up Lopez's "Gigli-and-tabloid tarnished image", and it became a box office success. In August, Lopez starred alongside Robert Redford and Morgan Freeman in An Unfinished Life, a drama film based on the novel of the same name.
More InfoIn February 2019, Lopez announced that she will be embarking on her first concert tour in nearly seven years to celebrate her upcoming 50th birthday. Titled It's My Party, the international tour ran from June to August, grossing an estimated $54.7 million from thirty-eight shows. In March, alongside her fiancé Alex Rodriguez, Lopez launched a collection of sunglasses with the brand Quay Australia. The following month, she premiered the single "Medicine" featuring French Montana, her first release through L.A. Reid's Hitco Entertainment label.
More InfoL'Oréal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love?, which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".
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