In February 2019, Lopez announced that she will be embarking on her first concert tour in nearly seven years to celebrate her upcoming 50th birthday. Titled It's My Party, the international tour ran from June to August, grossing an estimated $54.7 million from thirty-eight shows. In March, alongside her fiancé Alex Rodriguez, Lopez launched a collection of sunglasses with the brand Quay Australia. The following month, she premiered the single "Medicine" featuring French Montana, her first release through L.A. Reid's Hitco Entertainment label.
After placing her career on hiatus, Lopez released her fourth studio album, Rebirth, in February 2005. According to Lopez, Rebirth "came about because I was on such a roller-coaster ride, that was my career from my first album to my last album, and I did a bunch of movie projects in between. I finally took some time just for myself, and [when] I came back, this was the first project I did. I felt like it was a new beginning for me, like I was, in a way, reborn." Tracy Hopkins of NBC's Today Music noted that after "fawning" over Affleck on This Is Me... Then", Lopez "wisely keeps her love life out of the spotlight" on Rebirth and only references her relationship with singer/actor Marc Anthony on a few tracks. The album produced the single "Get Right", which peaked at number one in the United Kingdom. In May, she starred alongside Jane Fonda in the romantic comedy Monster-in-Law, for which she received a salary of $15 million. The film's marketing played up Lopez's "Gigli-and-tabloid tarnished image", and it became a box office success. In August, Lopez starred alongside Robert Redford and Morgan Freeman in An Unfinished Life, a drama film based on the novel of the same name.
More InfoIn September 2007, Lopez starred in the biographical film El Cantante, which is based on the life of the late salsa singer Héctor Lavoe. In the film, Lavoe is portrayed by then-husband Marc Anthony while Lopez plays Lavoe's wife Puchi. Lopez revealed that she felt her performance in the film El Cantante should have earned her an Oscar. "I feel like I had that [Oscar worthy role] in 'El Cantante,' but I don't think the academy members saw it". El Cantante did not perform well at the box office, earning just $7.6 million. Lopez performed the song "Toma de Mí" for the film's soundtrack. Lopez and Anthony also launched their co-headlining North American concert tour on September 28. Lopez's sixth studio album Brave, released in October, was her lowest-charting album worldwide. The album produced two singles, "Do It Well" and "Hold It Don't Drop It". The first peaked at number 31 on the Billboard Hot 100 chart, while the latter failed to make any significant impact on the charts. A five-part miniseries, Jennifer Lopez Presents: Como Ama una Mujer, based on the lyrics of Como Ama una Mujer aired on Univision from October 30 to November 27, 2007. She placed her career on hiatus after giving birth to twins in February 2008. In late 2009, Lopez released two songs for her seventh studio album, Love? ("Louboutins" and "Fresh Out of the Oven"); however, the songs failed to make an appearance on the Billboard charts which led to her departure from Epic Records.
More InfoIn January 2012, Lopez returned as a judge on the eleventh season of American Idol, earning a reported $20 million. Later that same month, a new talent show, ¡Q'Viva! The Chosen, created by Simon Fuller premiered on Univision and was a hit for the channel. It followed Lopez, Anthony and director-choreographer Jamie King as they travelled across 21 countries in Latin America to find new talent for a Las Vegas show. On May 18, Lopez returned to the big screen starring alongside an ensemble cast consisting of Cameron Diaz, Elizabeth Banks, Matthew Morrison and Dennis Quaid in the film What to Expect When You're Expecting, which is based on the novel of the same name. In late May, Lopez released her fragrance Glowing by JLo, which she described as an "evolution" of Glow by JLo.
More InfoLopez's first greatest hits album, Dance Again... the Hits, was released on July 24, 2012 in the United States. It was released by Epic Records, as Lopez owed them one final album to end her contract, despite previously announcing that she had fulfilled her contract with the label. Lopez, who was going through a divorce with Anthony and the "breakup of a family", felt as if the album's sole single, "Dance Again", had come to her at the "perfect moment". "Dance Again" and "Goin' In", a single from the soundtrack of the dance film Step Up Revolution, both reached the top of the Billboard Hot Dance Club Songs, giving Lopez her twelfth and thirteenth number one on that chart, respectively. nuvoTV announced in September its premier partnership with Lopez, that will see her work on the creative side of the network, managing marketing and program production with her production company, Nuyorican Productions, as well as periodically appearing in network programming.
More InfoLopez parted ways with Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release her seventh studio album Love? under a new label. Her departure from the label temporarily halted production on the album, which commenced in 2009. Upon signing a new contract with Island Records, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. In April, Lopez starred in the romantic comedy The Back-up Plan, her first theatrical role in three years. In June, following the departure of Ellen DeGeneres from American Idol, it was reported that Lopez was in talks to join season ten's judging panel. During this same time, Lopez and Anthony were being considered for a role on The X Factor for their appeal to Latin and International markets. It was officially announced in September that Lopez would be joining the tenth season of American Idol. MTV stated that the deal was "mutually beneficial to all those involved", while CNN reported that Lopez was viewing it as a decision to revive her career, while American Idol producers believed that Lopez and Steven Tyler's appointments would strengthen viewing figures. In October, Lopez released her fourteenth fragrance, Love and Glamour. The perfume was inspired by Lopez's forthcoming "return to the spotlight".
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