Garland was initially outfitted in a blonde wig for the part, but Freed and LeRoy decided against it shortly into filming. Her blue gingham dress was chosen for its blurring effect on her figure, which made her look younger. Shooting commenced on October 13, 1938, and it was completed on March 16, 1939, with a final cost of more than US$2 million. With the conclusion of filming, MGM kept Garland busy with promotional tours and the shooting of Babes in Arms (also 1939), directed by Busby Berkeley. She and Rooney were sent on a cross-country promotional tour, culminating in the August 17 New York City premiere at the Capitol Theater, which included a five-show-a-day appearance schedule for the two stars. Garland was put on a diet during filming in a further attempt to minimize her curves.
Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
More InfoSeveral popularity polls conducted over the past decade indicate that Freddie Mercury's reputation may have been enhanced since his death. For instance, in a 2002 vote to determine who the UK public considers the greatest British people in history, Mercury was ranked 58 in the list of the 100 Greatest Britons, broadcast by the BBC. He was further listed at the 52nd spot in a 2007 Japanese national survey of the 100 most influential heroes. Although he had been criticised by gay activists for hiding his HIV status, author Paul Russell included Mercury in his book The Gay 100: A Ranking of the Most Influential Gay Men and Lesbians, Past and Present. In 2008, Rolling Stone ranked Mercury 18 on its list of the Top 100 Singers Of All Time. Mercury was voted the greatest male singer in MTV's 22 Greatest Voices in Music. In 2011 a Rolling Stone readers' pick placed Mercury in second place of the magazine's Best Lead Singers of All Time. In 2015, Billboard magazine placed him second on their list of the 25 Best Rock Frontmen (and Women) of All Time.
More InfoOn 1 September 2016, an English Heritage blue plaque was unveiled at Mercury's home in 22 Gladstone Avenue in Feltham, west London by his sister Kashmira Cooke and Brian May. Attending the ceremony, Karen Bradley, the UK Secretary of State for Culture, called Mercury "one of Britain's most influential musicians", and added he "is a global icon whose music touched the lives of millions of people around the world". On 24 February 2020 a street in Feltham was renamed Freddie Mercury Close during a ceremony attended by his sister Kashmira. On 5 September 2016, the 70th anniversary of Mercury's birth, asteroid 17473 Freddiemercury was named after him. Issuing the certificate of designation to the "charismatic singer", Joel Parker of the Southwest Research Institute added: "Freddie Mercury sang, 'I'm a shooting star leaping through the sky' — and now that is even more true than ever before." In an April 2019 interview, British rock concert promoter Harvey Goldsmith referred to Mercury as "one of our most treasured talents".
More InfoHer physical appearance was a dilemma for MGM. She was only 4 feet 11.5 inches (151.1 cm), and her "cute" or "girl-next-door" looks did not exemplify the most glamorous persona then required of leading female performers. She was self-conscious and anxious about her appearance. "Judy went to school at Metro with Ava Gardner, Lana Turner, Elizabeth Taylor, real beauties", said Charles Walters, who directed her in a number of films. "Judy was the big money-maker at the time, a big success, but she was the ugly duckling ... I think it had a very damaging effect on her emotionally for a long time. I think it lasted forever, really." Her insecurity was exacerbated by the attitude of studio chief Louis B. Mayer, who referred to her as his "little hunchback".
More InfoMGM hit on a winning formula when it paired Garland with Mickey Rooney in a string of what were known as "backyard musicals". The duo first appeared together as supporting characters in the B movie Thoroughbreds Don't Cry (1937). Garland was then put in the cast of the fourth of the Hardy Family movies as a literal girl-next-door to Rooney's character Andy Hardy, in Love Finds Andy Hardy (1938), although Hardy's love interest was played by Lana Turner. They teamed as lead characters for the first time in Babes in Arms (1939), ultimately appearing in five additional films, including Hardy films Andy Hardy Meets Debutante (1940) and Life Begins for Andy Hardy (1941).
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