Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
Some have continued to refer to Mercury as bisexual; for example, regarding the creation of Celebrate Bisexuality Day, Wendy Curry said: "We were sitting around at one of the annual bi conventions, venting and someone – I think it was Gigi – said we should have a party. We all loved the great bisexual, Freddie Mercury. His birthday was in September, so why not Sept? We wanted a weekend day to ensure the most people would do something. Gigi's birthday was September 23rd. It fell on a weekend day, so, poof! We had a day." The Advocate said in May 2018, "Closeted throughout his life, Mercury, who was bisexual, engaged in affairs with men but referred to a woman he loved in his youth, Mary Austin, as 'the love of his life,' according to the biography Somebody to Love: The Life, Death, and Legacy of Freddie Mercury." Additionally, according to an obituary Mercury was a "self-confessed bisexual".
More InfoA statue in Montreux, Switzerland, by sculptor Irena Sedlecká, was erected as a tribute to Mercury. It stands almost 10 feet (3 metres) high overlooking Lake Geneva and was unveiled on 25 November 1996 by Mercury's father and Montserrat Caballé, with bandmates Brian May and Roger Taylor also in attendance. Beginning in 2003 fans from around the world have gathered in Switzerland annually to pay tribute to the singer as part of the "Freddie Mercury Montreux Memorial Day" on the first weekend of September. The Bearpark And Esh Colliery Band played at the Freddie Mercury statue on 1 June 2010.
More InfoMercury's funeral service was conducted on 27 November 1991 by a Zoroastrian priest at West London Crematorium, where he is commemorated by a plinth under his birth name. In attendance at Mercury's service were his family and 35 of his close friends, including Elton John and the members of Queen. His coffin was carried into the chapel to the sounds of "Take My Hand, Precious Lord"/"You've Got a Friend" by Aretha Franklin. In accordance with Mercury's wishes, Mary Austin took possession of his cremated remains and buried them in an undisclosed location. The whereabouts of his ashes are believed to be known only to Austin, who has said that she will never reveal them.
More InfoOn 1 September 2016, an English Heritage blue plaque was unveiled at Mercury's home in 22 Gladstone Avenue in Feltham, west London by his sister Kashmira Cooke and Brian May. Attending the ceremony, Karen Bradley, the UK Secretary of State for Culture, called Mercury "one of Britain's most influential musicians", and added he "is a global icon whose music touched the lives of millions of people around the world". On 24 February 2020 a street in Feltham was renamed Freddie Mercury Close during a ceremony attended by his sister Kashmira. On 5 September 2016, the 70th anniversary of Mercury's birth, asteroid 17473 Freddiemercury was named after him. Issuing the certificate of designation to the "charismatic singer", Joel Parker of the Southwest Research Institute added: "Freddie Mercury sang, 'I'm a shooting star leaping through the sky' — and now that is even more true than ever before." In an April 2019 interview, British rock concert promoter Harvey Goldsmith referred to Mercury as "one of our most treasured talents".
More InfoThe British press pursued the rumours over the next few years, fueled by Mercury's increasingly gaunt appearance, Queen's absence from touring, and reports from former lovers to tabloid journals. By 1990, rumours about Mercury's health were rife. At the 1990 Brit Awards held at the Dominion Theatre, London, on 18 February, Mercury made his final appearance on stage when he joined the rest of Queen to collect the Brit Award for Outstanding Contribution to British Music. Towards the end of his life, he was routinely stalked by photographers. The Sun featured a series of articles claiming that he was ill; a front-page from November 1990 featured an image of a haggard Mercury with the headline "It's official — Freddie is seriously ill".
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