Boris Johnson

Who did Johnson hire to orchestrate his campaign in 2012?

Up for re-election in 2012, Johnson again hired Crosby to orchestrate his campaign.Before the election, Johnson published Johnson's Life of London, a work of popular history that the historian A. N. Wilson characterised as a "coded plea" for votes.Polls suggested that while Livingstone's approach to transport was preferred, voters in London placed greater trust in Johnson over issues of crime and the economy. During the 2012 Mayoral election, Johnson sought re-election, while Livingstone was again selected as the Labour candidate. Johnson's campaign emphasised the accusation that Livingstone was guilty of tax evasion, for which Livingstone called Johnson a "bare-faced liar". The political scientist Andrew Crines believed that Livingstone's campaign focused on criticising Johnson rather than presenting an alternate and progressive vision of London's future. In 2012, Johnson was re-elected as mayor, again defeating Livingstone.


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  • Johnson championed London's financial sector and denounced what he saw as "banker bashing" following the financial crisis of 2007–08, condemning the anti-capitalist Occupy London movement that appeared in 2011. He spent much time with those involved in the financial services, and criticised the government's 50p tax rate for higher earners. He collected donations from the city's wealthy for a charitable enterprise, the Mayor's Fund, which he had established to aid disadvantaged youths. It initially announced that it would raise £100 million, but by 2010 it had only spent £1.5 million. He also retained extensive personal contacts throughout the British media, which resulted in widespread favourable press coverage of his administration. In turn he remained largely supportive of his friends in the media – among them Rupert Murdoch – during the News International phone hacking scandal.

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  • The formation of the Forensic Audit Panel was announced on 8 May 2008. The panel is tasked with monitoring and investigating financial management at the London Development Agency and the Greater London Authority. Johnson's announcement was criticised by Labour for the perceived politicisation of this nominally independent panel, who asked whether the appointment of key Johnson allies to the panel – "to dig dirt on Ken Livingstone" – was "an appropriate use of public funds". The head of the panel, Patience Wheatcroft, was married to a Conservative councillor and three of the four remaining panel members also had close links to the Conservatives: Stephen Greenhalgh (Conservative Leader of Hammersmith and Fulham London Borough Council), Patrick Frederick (Chairman of Conservative Business Relations for South East England and Southern London) and Edward Lister (Conservative Leader of Wandsworth London Borough Council).

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  • He received criticism during the early weeks of his administration, largely because he was late for two official functions in his first week on the job, and because after three weeks he went on holiday to Turkey. In July 2008, Johnson visited the closing ceremony of the 2008 Summer Olympics in Beijing, there offending his Chinese hosts with his attire.During the electoral campaign, Johnson had confided to Brian Paddick that he was unsure how he would retain his then lifestyle while relying upon the mayoral salary of £140,000 a year. To resolve this problem, he agreed to continue his Telegraph column alongside his mayoral job, thus earning a further £250,000 a year. His team believed that this would cause controversy, and made him promise to donate a fifth of his Telegraph fee to a charitable cause providing bursaries for students. Johnson resented this, and ultimately did not pay a full fifth. Controversy erupted when he was questioned about his Telegraph fee on BBC's HARDtalk; here, he referred to the £250,000 as "chicken feed", something that was widely condemned, given that this was roughly 10 times the average yearly wage for a British worker.

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  • In the 2005 general election, Johnson was re-elected MP for Henley, increasing his majority to 12,793. Labour won the election and Howard stood down as Conservative leader; Johnson backed David Cameron as his successor. After Cameron was elected, he appointed Johnson as the shadow higher education minister, acknowledging his popularity among students. Interested in streamlining university funding, Johnson supported Labour's proposed top-up fees. He campaigned in 2006 to become the Rector of the University of Edinburgh, but his support for top-up fees damaged his campaign, and he came third.

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  • He received criticism during the early weeks of his administration, largely because he was late for two official functions in his first week on the job, and because after three weeks he went on holiday to Turkey. In July 2008, Johnson visited the closing ceremony of the 2008 Summer Olympics in Beijing, there offending his Chinese hosts with his attire.During the electoral campaign, Johnson had confided to Brian Paddick that he was unsure how he would retain his then lifestyle while relying upon the mayoral salary of £140,000 a year. To resolve this problem, he agreed to continue his Telegraph column alongside his mayoral job, thus earning a further £250,000 a year. His team believed that this would cause controversy, and made him promise to donate a fifth of his Telegraph fee to a charitable cause providing bursaries for students. Johnson resented this, and ultimately did not pay a full fifth. Controversy erupted when he was questioned about his Telegraph fee on BBC's HARDtalk; here, he referred to the £250,000 as "chicken feed", something that was widely condemned, given that this was roughly 10 times the average yearly wage for a British worker.

    More Info

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