Johnson championed London's financial sector and denounced what he saw as "banker bashing" following the financial crisis of 2007–08, condemning the anti-capitalist Occupy London movement that appeared in 2011. He spent much time with those involved in the financial services, and criticised the government's 50p tax rate for higher earners. He collected donations from the city's wealthy for a charitable enterprise, the Mayor's Fund, which he had established to aid disadvantaged youths. It initially announced that it would raise £100 million, but by 2010 it had only spent £1.5 million. He also retained extensive personal contacts throughout the British media, which resulted in widespread favourable press coverage of his administration. In turn he remained largely supportive of his friends in the media – among them Rupert Murdoch – during the News International phone hacking scandal.
Following Michael Heseltine's retirement, Johnson decided to stand as Conservative candidate for Henley, a Conservative safe seat in Oxfordshire. The local Conservative branch selected him although it was split over Johnson's candidacy – some thought him amusing and charming; others disliked his flippant attitude and lack of knowledge about the local area. Boosted by his television fame, Johnson stood as the Conservative candidate for the constituency in the 2001 general election, winning with a majority of 8,500 votes. Alongside his Islington home, Johnson bought a farmhouse outside Thame in his new constituency. He regularly attended Henley social events and occasionally wrote for the Henley Standard. His constituency surgeries proved popular, and he joined local campaigns to stop the closure of Townlands Hospital and the local air ambulance.
More InfoIn the 2005 general election, Johnson was re-elected MP for Henley, increasing his majority to 12,793. Labour won the election and Howard stood down as Conservative leader; Johnson backed David Cameron as his successor. After Cameron was elected, he appointed Johnson as the shadow higher education minister, acknowledging his popularity among students. Interested in streamlining university funding, Johnson supported Labour's proposed top-up fees. He campaigned in 2006 to become the Rector of the University of Edinburgh, but his support for top-up fees damaged his campaign, and he came third.
More InfoDuring the first Mayoral term, Johnson was perceived as having moved leftward on certain issues, for instance supporting the London Living Wage and endorsing an amnesty for illegal migrants. He tried placating critics who had deemed him a bigot by appearing at London's gay pride parade and praising ethnic minority newspapers. In 2012, he banned London buses from displaying the adverts of Core Issues Trust, a Christian group, which compared homosexuality to an illness. In August 2008, Johnson broke from the traditional protocol of those in public office not publicly commenting on other nations' elections by endorsing Barack Obama for the presidency of the United States.
More InfoIn Parliament, Johnson was appointed to a standing committee assessing the Proceeds of Crime Bill, but missed many of its meetings. Despite his credentials as a public speaker, his speeches in the House of Commons were widely deemed lacklustre; Johnson later called them "crap". In his first four years as MP, he attended just over half of the Commons votes; in his second term, this declined to 45%. He usually supported the Conservative party line but rebelled against it five times in this period. In free votes, he demonstrated a more socially liberal attitude than many colleagues, supporting the Gender Recognition Act 2004 and the repeal of Section 28. After initially stating he would not, he voted in support of the government's plans to join the US in the 2003 invasion of Iraq, and in April 2003 visited occupied Baghdad. In August 2004, he backed unsuccessful impeachment procedures against Prime Minister Tony Blair for "high crimes and misdemeanours" regarding the war, and in December 2006 described the invasion as "a colossal mistake and misadventure".
More InfoJohnson's mayoral campaign focused on reducing youth crime, making public transport safer, and replacing the articulated buses with an updated version of the AEC Routemaster. Targeting the Conservative-leaning suburbs of outer London, it capitalised on perceptions that the Labour Mayoralty had neglected them in favour of inner London. His campaign emphasised his popularity, even among those who opposed his policies, with opponents complaining that a common attitude among voters was: "I'm voting for Boris because he is a laugh". The campaign of Labour incumbent Ken Livingstone portrayed Johnson as an out-of-touch toff and bigot, citing racist and homophobic language used in his column; Johnson responded that these quotes had been taken out of context and were meant as satire.
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