Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
A statue of Mercury stood over the entrance to the Dominion Theatre in London's West End from May 2002 to May 2014 for Queen and Ben Elton's musical We Will Rock You. A tribute to Queen was on display at the Fremont Street Experience in downtown Las Vegas throughout 2009 on its video canopy. In December 2009 a large model of Mercury wearing tartan was put on display in Edinburgh as publicity for the run of We Will Rock You. Mercury has been commemorated in various Madame Tussauds waxwork museums around the world. His wax sculpture in various branches features him wearing his yellow military jacket from his 1986 concerts, which GQ magazine called his best known look.
More InfoSome have continued to refer to Mercury as bisexual; for example, regarding the creation of Celebrate Bisexuality Day, Wendy Curry said: "We were sitting around at one of the annual bi conventions, venting and someone – I think it was Gigi – said we should have a party. We all loved the great bisexual, Freddie Mercury. His birthday was in September, so why not Sept? We wanted a weekend day to ensure the most people would do something. Gigi's birthday was September 23rd. It fell on a weekend day, so, poof! We had a day." The Advocate said in May 2018, "Closeted throughout his life, Mercury, who was bisexual, engaged in affairs with men but referred to a woman he loved in his youth, Mary Austin, as 'the love of his life,' according to the biography Somebody to Love: The Life, Death, and Legacy of Freddie Mercury." Additionally, according to an obituary Mercury was a "self-confessed bisexual".
More InfoMercury and his inner circle of colleagues and friends continually denied the stories. It has been suggested that Mercury could have helped AIDS awareness by speaking earlier about his illness. Mercury kept his condition private to protect those closest to him; May later confirmed that Mercury had informed the band of his illness much earlier. Filmed in May 1991, the music video for "These Are the Days of Our Lives" features a very thin Mercury in his final scenes in front of the camera. The rest of the band were ready to record when Mercury felt able to come into the studio, for an hour or two at a time. May said of Mercury: "He just kept saying. 'Write me more. Write me stuff. I want to just sing this and do it and when I am gone you can finish it off.' He had no fear, really." Justin Shirley-Smith, the assistant engineer for those last sessions, said: "This is hard to explain to people, but it wasn't sad, it was very happy. He [Freddie] was one of the funniest people I ever encountered. I was laughing most of the time, with him. Freddie was saying [of his illness] 'I'm not going to think about it, I'm going to do this.'"
More InfoDuring his career, Mercury's flamboyant stage performances sometimes led journalists to allude to his sexuality. Dave Dickson, reviewing Queen's performance at Wembley Arena in 1984 for Kerrang!, noted Mercury's "camp" addresses to the audience and even described him as a "posing, pouting, posturing tart". In 1992, John Marshall of Gay Times opined: "[Mercury] was a 'scene-queen,' not afraid to publicly express his gayness, but unwilling to analyse or justify his 'lifestyle' […] It was as if Freddie Mercury was saying to the world, 'I am what I am. So what?' And that in itself for some was a statement." In an article for AfterElton, Robert Urban said: "Mercury did not ally himself to 'political outness,' or to LGBT causes."
More InfoSince his death, Queen were inducted into the Rock and Roll Hall of Fame in 2001, and all four band members were inducted into the Songwriters Hall of Fame in 2003. Their Rock Hall of Fame citation reads, “in the golden era of glam rock and gorgeously hyper-produced theatrical extravaganzas that defined one branch of '70s rock, no group came close in either concept or execution to Queen.” The band were among the inaugural inductees into the UK Music Hall of Fame in 2004. Mercury was individually posthumously awarded the Brit Award for Outstanding Contribution to British Music in 1992. They received the Ivor Novello Award for Outstanding Song Collection from the British Academy of Songwriters, Composers, and Authors in 2005, and in 2018 they were presented the Grammy Lifetime Achievement Award.
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