Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
Mercury never discussed his ethnic or religious background with journalists. The closest he came to doing so was in response to a question about his outlandish persona, he said, "that’s something inbred, it's a part of me. I will always walk around like a Persian popinjay", an oblique reference to his Indian Parsi background. Feeling a connection to Britain prior to arriving in England, the young Bulsara was heavily influenced by British fashion and music trends while growing up. According to his longtime assistant Peter Freestone, "if Freddie had his way, he would have been born aged 18 in Feltham." Harris states, "One of the things about Freddie was that he was very civilised and quite ‘English’. I’d go over to his flat near Shepherd's Bush in the afternoon, and he’d get out the fine china and the sugar lumps and we’d have a cup of tea."
More InfoSince his death, Queen were inducted into the Rock and Roll Hall of Fame in 2001, and all four band members were inducted into the Songwriters Hall of Fame in 2003. Their Rock Hall of Fame citation reads, “in the golden era of glam rock and gorgeously hyper-produced theatrical extravaganzas that defined one branch of '70s rock, no group came close in either concept or execution to Queen.” The band were among the inaugural inductees into the UK Music Hall of Fame in 2004. Mercury was individually posthumously awarded the Brit Award for Outstanding Contribution to British Music in 1992. They received the Ivor Novello Award for Outstanding Song Collection from the British Academy of Songwriters, Composers, and Authors in 2005, and in 2018 they were presented the Grammy Lifetime Achievement Award.
More InfoIn 1987, Mercury celebrated his 41st birthday at the Pikes Hotel, Ibiza, several months after discovering that he had contracted HIV. Mercury sought much comfort at the retreat and was a close friend of the owner, Anthony Pike, who described Mercury as "the most beautiful person I've ever met in my life. So entertaining and generous."According to biographer Lesley-Ann Jones, Mercury "felt very much at home there. He played some tennis, lounged by the pool, and ventured out to the odd gay club or bar at night." The birthday party, held on 5 September 1987, has been described as "the most incredible example of excess the Mediterranean island had ever seen", and was attended by some 700 people. A cake in the shape of Gaudi's Sagrada Família was provided for the party. The original cake collapsed and was replaced with a 2-metre-long sponge cake decorated with the notes from Mercury's song "Barcelona". The bill, which included 232 broken glasses, was presented to Queen's manager, Jim Beach. Before his death, Mercury had told Beach, "You can do what you want with my music, but don't make me boring."
More InfoThe outer walls of Garden Lodge in 1 Logan Place became a shrine to Mercury, with mourners paying tribute by covering the walls in graffiti messages. Three years after his death, Time Out magazine reported that "the wall outside the house has become London's biggest rock 'n' roll shrine". Fans continued to visit to pay their respects with letters appearing on the walls until 2017, when Austin had the wall cleared. Hutton was involved in a 2000 biography of Mercury, Freddie Mercury, the Untold Story, and also gave an interview for The Times in September 2006 for what would have been Mercury's 60th birthday.
More InfoTribute was paid to Queen and Mercury at the closing ceremony of the 2012 Summer Olympics in London. The band's performance of "We Will Rock You" with Jessie J was opened with a video of Mercury's "call and response" routine from 1986's Wembley Stadium performance, with the 2012 crowd at the Olympic Stadium responding appropriately. The frog genus Mercurana, discovered in 2013 in Kerala, India, was named as a tribute because Mercury's "vibrant music inspires the authors". The site of the discovery is very near to where Mercury spent most of his childhood. In 2013, a newly-discovered species of damselfly from Brazil was named Heteragrion freddiemercuryi, honouring the "superb and gifted musician and songwriter whose wonderful voice and talent still entertain millions" — one of four similar damselflies named after the Queen bandmates, in tribute to Queen's 40th anniversary.
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