Up for re-election in 2012, Johnson again hired Crosby to orchestrate his campaign.Before the election, Johnson published Johnson's Life of London, a work of popular history that the historian A. N. Wilson characterised as a "coded plea" for votes.Polls suggested that while Livingstone's approach to transport was preferred, voters in London placed greater trust in Johnson over issues of crime and the economy. During the 2012 Mayoral election, Johnson sought re-election, while Livingstone was again selected as the Labour candidate. Johnson's campaign emphasised the accusation that Livingstone was guilty of tax evasion, for which Livingstone called Johnson a "bare-faced liar". The political scientist Andrew Crines believed that Livingstone's campaign focused on criticising Johnson rather than presenting an alternate and progressive vision of London's future. In 2012, Johnson was re-elected as mayor, again defeating Livingstone.
Although labelling Johnson "ineffably duplicitous" for breaking his promise not to become an MP, Black decided not to dismiss him because he "helped promote the magazine and raise its circulation". Johnson remained editor of The Spectator, also writing columns for The Daily Telegraph and GQ, and making television appearances. His 2001 book, Friends, Voters, Countrymen: Jottings on the Stump, recounted that year's election campaign, while 2003's Lend Me Your Ears collected together previously published columns and articles. In 2004, his first novel was published: Seventy-Two Virgins: A Comedy of Errors revolved around the life of a Conservative MP and contained various autobiographical elements. Responding to critics who argued that he was juggling too many jobs, he cited Winston Churchill and Benjamin Disraeli as exemplars who combined their political and literary careers. To manage the stress, he took up jogging and cycling, and became so well known for the latter that Gimson suggested that he was "perhaps the most famous cyclist in Britain".
More InfoAlthough labelling Johnson "ineffably duplicitous" for breaking his promise not to become an MP, Black decided not to dismiss him because he "helped promote the magazine and raise its circulation". Johnson remained editor of The Spectator, also writing columns for The Daily Telegraph and GQ, and making television appearances. His 2001 book, Friends, Voters, Countrymen: Jottings on the Stump, recounted that year's election campaign, while 2003's Lend Me Your Ears collected together previously published columns and articles. In 2004, his first novel was published: Seventy-Two Virgins: A Comedy of Errors revolved around the life of a Conservative MP and contained various autobiographical elements. Responding to critics who argued that he was juggling too many jobs, he cited Winston Churchill and Benjamin Disraeli as exemplars who combined their political and literary careers. To manage the stress, he took up jogging and cycling, and became so well known for the latter that Gimson suggested that he was "perhaps the most famous cyclist in Britain".
More InfoIn 2005, The Spectator's new chief executive, Andrew Neil, dismissed Johnson as editor. To make up for this financial loss, Johnson negotiated with The Daily Telegraph to raise his annual fee from £200,000 to £250,000, averaging at £5,000 per column, each of which took up around an hour-and-a-half of his time. He presented a popular history television show, The Dream of Rome, which was broadcast in January 2006; a book followed in February; and a sequel, After Rome, focused on early Islamic history. As a result of his various activities, in 2007 he earned £540,000, making him the UK's third-highest-earning MP that year.
More InfoFollowing William Hague's resignation as Conservative leader, Johnson backed Kenneth Clarke, regarding Clarke as the only candidate capable of winning a general election. Iain Duncan Smith was elected. Johnson had a strained relationship with Duncan Smith, and The Spectator became critical of the latter's party leadership. Duncan Smith was removed from his position in November 2003 and replaced by Michael Howard; Howard deemed Johnson to be the most popular Conservative politician with the electorate and appointed him vice-chairman of the party, responsible for overseeing its electoral campaign. In his Shadow Cabinet reshuffle of May 2004, Howard appointed Johnson to the position of shadow arts minister. In October, Howard ordered Johnson to publicly apologise in Liverpool for publishing a Spectator article – anonymously written by Simon Heffer – which said that the crowds at the Hillsborough disaster had contributed towards the incident and that Liverpudlians had a predilection for reliance on the welfare state.
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