YouTube entered into a marketing and advertising partnership with NBC in June 2006. In March 2007, it struck a deal with BBC for three channels with BBC content, one for news and two for entertainment. In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for U.S. viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. In January 2010, YouTube introduced an online film rentals service, which is only available to users in the United States, Canada, and the UK as of 2010. The service offers over 6,000 films.
The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Further, the cybercollaboration charity video "We Are the World 25 for Haiti (YouTube edition)" was formed by mixing performances of 57 globally distributed singers into a single musical work, with The Tokyo Times noting the "We Pray for You" YouTube cyber-collaboration video as an example of a trend to use crowdsourcing for charitable purposes.The anti-bullying It Gets Better Project expanded from a single YouTube video directed to discouraged or suicidal LGBT teens, that within two months drew video responses from hundreds including U.S. President Barack Obama, Vice President Biden, White House staff, and several cabinet secretaries. Similarly, in response to fifteen-year-old Amanda Todd's video "My story: Struggling, bullying, suicide, self-harm," legislative action was undertaken almost immediately after her suicide to study the prevalence of bullying and form a national anti-bullying strategy. In May 2018, London Metropolitan Police claimed that the drill videos that talk about violence give rise to the gang-related violence. YouTube deleted 30 music videos after the complaint.
More InfoIn May 2014, before Music Key service was launched, the independent music trade organization Worldwide Independent Network alleged that YouTube was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and that YouTube would block all music content from labels who do not reach a deal to be included on the paid service. In a statement to the Financial Times in June 2014, Robert Kyncl confirmed that YouTube would block the content of labels who do not negotiate deals to be included in the paid service "to ensure that all content on the platform is governed by its new contractual terms." Stating that 90% of labels had reached deals, he went on to say that "while we wish that we had [a] 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience." The Financial Times later reported that YouTube had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service. However, YouTube itself has not confirmed the deal.
More InfoThe Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. Further, the cybercollaboration charity video "We Are the World 25 for Haiti (YouTube edition)" was formed by mixing performances of 57 globally distributed singers into a single musical work, with The Tokyo Times noting the "We Pray for You" YouTube cyber-collaboration video as an example of a trend to use crowdsourcing for charitable purposes.The anti-bullying It Gets Better Project expanded from a single YouTube video directed to discouraged or suicidal LGBT teens, that within two months drew video responses from hundreds including U.S. President Barack Obama, Vice President Biden, White House staff, and several cabinet secretaries. Similarly, in response to fifteen-year-old Amanda Todd's video "My story: Struggling, bullying, suicide, self-harm," legislative action was undertaken almost immediately after her suicide to study the prevalence of bullying and form a national anti-bullying strategy. In May 2018, London Metropolitan Police claimed that the drill videos that talk about violence give rise to the gang-related violence. YouTube deleted 30 music videos after the complaint.
More InfoIn May 2013, creation of live streams was opened to verified users with at least 1,000 subscribers; in August of that year the number was reduced to 100 subscribers, and in December the limit was removed. In February 2017, live streaming was introduced to the official YouTube mobile app. Live streaming via mobile was initially restricted to users with at least 10,000 subscribers, but as of mid-2017 it has been reduced to 100 subscribers. Live streams can be up to 4K resolution at 60 fps, and also support 360° video. In February 2017, a live streaming feature called Super Chat was introduced, which allows viewers to donate between $1 and $500 to have their comment highlighted.
More InfoA TiVo service update in July 2008 allowed the system to search and play YouTube videos. In January 2009, YouTube launched "YouTube for TV", a version of the website tailored for set-top boxes and other TV-based media devices with web browsers, initially allowing its videos to be viewed on the PlayStation 3 and Wii video game consoles. In June 2009, YouTube XL was introduced, which has a simplified interface designed for viewing on a standard television screen. YouTube is also available as an app on Xbox Live. On November 15, 2012, Google launched an official app for the Wii, allowing users to watch YouTube videos from the Wii channel. An app was available for Wii U and Nintendo 3DS, but was discontinued in August 2019. Videos can also be viewed on the Wii U Internet Browser using HTML5. Google made YouTube available on the Roku player on December 17, 2013, and, in October 2014, the Sony PlayStation 4. In November 2018, YouTube launched as a downloadable app for the Nintendo Switch.
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