Purnell recognised that during the 2008 mayoral election he was "polarising opinions to the extreme", with critics viewing him as "variously evil, a clown, a racist and a bigot". Writing in The Guardian, journalist Polly Toynbee referred to him as a "jester, toff, self-absorbed sociopath and serial liar", while Labour politician Hazel Blears called him "a nasty right-wing elitist, with odious views and criminal friends". He has also been accused of sexism, after referring to Labour leader Jeremy Corbyn as "a big girl's blouse" and former prime minister David Cameron as a "girly swot". Cameron has said of Johnson: "The thing about the greased piglet is that he manages to slip through other people's hands where mere mortals fail." In 2019, The Irish Times described him as "a deeply polarising figure, cherished by many older Conservatives but viewed by others as a serial liar and an amoral opportunist who sold Brexit to the British people on the basis of false promises."
Ideologically, Johnson has described himself as a "One-Nation Tory". In 2012, the political scientist Tony Travers described Johnson as "a fairly classic—that is, small-state—mildly eurosceptic Conservative" who, like his contemporaries Cameron and George Osborne, also embraced "modern social liberalism". The Guardian stated that while mayor, Johnson blended economic and social liberalism, with The Economist saying that in doing so Johnson "transcends his Tory identity" and adopts a more libertarian perspective. Stuart Reid, Johnson's colleague at The Spectator, described the latter's views as being those of a "liberal libertarian". Business Insider commented that as London mayor, Johnson gained a reputation as "a liberal, centre-ground politician".
More InfoWriting for Prospect, Philip Collins suggested that Johnson and other Brexiteers in the Conservative Party were "British Gaullists" who were "drawing on a conception of the nation in which the dormant spirit of liberty is being reborn." He suggested that this was a form of nationalism, albeit not of the "chauvinistic" variety. In Politico, Michael Hirsch compared Johnson to Trump, suggesting that both were advocates of a "New Nationalism". Johnson responded that he is "not a nationalist if by that you mean I'm a xenophobe or someone who deprecates other countries and cultures".
More InfoPurnell has argued that Johnson "is nothing if not an elitist". In a 2000 article titled "Long Live Elitism", Johnson stated that "without elites and elitism man would still be in his caves". Since the Brexit campaign, he has criticised the "cynicism of the elite" about Brexit, described an "elite conspiracy to thwart Brexit", and accused the elite of being "frankly indifferent to the suffering that their policies are causing". Some media sources have therefore called him a "populist". Richard J. Evans has described Boris Johnson as "a firm believer in the 'great man' theory of history".
More InfoJohnson has been described as a divisive and controversial figure in British politics. Sonia Purnell described Johnson as "the most unconventional, yet compelling politician of the post-Blair era". She added that he was "beloved by millions and recognised by all". Giles Edwards and Jonathan Isaby commented that Johnson appealed to "a broad cross-section of the public", with his friends characterising him as a "Heineken Tory" who can appeal to voters that other Conservatives cannot (a reference to the beer advertisement). Gimson expressed the view that "people love him because he makes them laugh", noting that he had become "the darling of the Tory rank and file".
More InfoIn 2019, Johnson was living with Carrie Symonds, the daughter of Matthew Symonds, son of John Beavan, Baron Ardwick and a co-founder of The Independent newspaper, and Josephine McAfee, a lawyer. Symonds had worked for the Conservative party since 2009 and worked on Johnson's 2012 campaign to be re-elected as Mayor. On 29 February 2020, Johnson and Symonds announced their engagement and that Symonds was expecting a baby in early summer. They became engaged in late 2019. Their son, Wilfred Lawrie Nicholas Johnson, was born in London, early in the morning of 29 April 2020.
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