Described as autobiographical, much of Lopez's music has centered around the "ups and downs" of love. The lyrical content of This Is Me... Then is largely focused on her relationship with Ben Affleck, with the song "Dear Ben" being described as the album's "glowing centerpiece". Her first full-length Spanish-language album, Como Ama una Mujer features introspective lyrics about romance, heartache and self-loathing. When explaining her seventh studio album Love?, Lopez stated: "There's still so much to learn and that's why the question mark." Other recurrent themes in Lopez's music have included her upbringing in the Bronx and women's empowerment.
In April 2018, Lopez launched her limited-edition makeup collection in collaboration with Inglot Cosmetics. That month, she was named one of Time's 100 most influential people in the world, and released a new Spanish single, "El Anillo". The following month, she released a bilingual single titled "Dinero", featuring DJ Khaled and Cardi B. Later, Lopez made a cameo appearance in the music video of Maroon 5's "Girls Like You", with Cardi B. With earnings of $47 million between June 2017 and June 2018, Forbes listed Lopez as the sixth highest-paid woman in music. In December 2018, Lopez starred in the comedy film Second Act, directed by Peter Segal; she also produced the film, and recorded the single "Limitless" for its soundtrack. Second Act earned mixed reviews from critics, but performed well at the box office, grossing over $72.2 million worldwide with a production budget of $16 million.
More InfoLopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
More InfoAccording to author Ed Morales in The Latin Beat: The Rhythms And Roots Of Latin Music From Bossa Nova To Salsa And Beyond (2003), Lopez's music explores the "romantic innocence" of Latin music, while strongly identifying with hip hop. Her debut album On the 6 fuses the influence of Latin music with R&B and hip hop, which Lopez described as Latin soul. To the contrary, Morales described it as "state-of-the-art dance pop". Dee Lockett, writing for the Chicago Tribune, stated that songs such as "Waiting for Tonight" made Lopez "arguably the leading artist in the dance-pop movement at the time". While primarily sung in English, she speaks in Spanish and asserts her Latin heritage throughout the album, which is apparent in the song "Let's Get Loud". She has also recorded bilingual songs, including the Latin pop song "Cariño", for her second album J.Lo. A departure from her previous albums, This Is Me... Then blends 1970s soul with "streetwise" hip hop.
More InfoIn collaboration with Giuseppe Zanotti, Lopez designed a capsule collection of shoes and jewelry. Giuseppe for Jennifer Lopez launched in January 2017. In July 2016, Lopez announced a new dance competition series entitled World of Dance, for which she serves as an executive producer and judge. Created in partnership with World of Dance, the series was greenlit by NBC with a straight-to-series order for ten episodes. World of Dance premiered on May 30, 2017; with 9.7 million viewers, it became the most-watched premiere for a summer alternative series in nine years. According to Forbes, Lopez was the eleventh highest-paid female celebrity between June 2016 and June 2017, with earnings of $38 million. Lopez had announced in October 2016 that she was working on a second full-length Spanish album, which was set to be released through Sony Music Latin, with Marc Anthony serving as an executive producer. It was to be titled Por Primera Vez, which translates to For the First Time in English. The album, which never materialized, produced two singles: "Ni Tú Ni Yo" (featuring Cuban reggaeton group Gente de Zona) and "Amor, Amor, Amor" featuring Wisin.
More InfoAfter the conclusion of her Dance Again World Tour, Lopez began recording her eighth studio album, A.K.A., inspired by her travels. It was released in June 2014 through Capitol Records, experiencing lackluster sales. The album produced three singles: "I Luh Ya Papi", which features French Montana, "First Love", and "Booty", featuring Pitbull or rapper Iggy Azalea. "Booty" debuted inside the top twenty in the United States, making it her second-highest debut on the Billboard Hot 100 after "On the Floor". In April, the official song for the 2014 FIFA World Cup performed by Pitbull, Lopez and Brazilian recording artist Claudia Leitte, "We Are One (Ole Ola)", was released. She was ranked as the sixth highest-paid woman in music for the year, earning $37 million. In November 2014, Lopez partnered with Endless Jewelry, designing a range of new jewelry products. That month, she also released first her book, True Love, which became a New York Times best-seller.
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