Wikipedia

Where does 50 percent of search engine traffic to Wikipedia come from?

In addition to logistic growth in the number of its articles, Wikipedia has steadily gained status as a general reference website since its inception in 2001. About 50 percent of search engine traffic to Wikipedia comes from Google, a good portion of which is related to academic research. The number of readers of Wikipedia worldwide reached 365 million at the end of 2009. The Pew Internet and American Life project found that one third of US Internet users consulted Wikipedia. In 2011 Business Insider gave Wikipedia a valuation of $4 billion if it ran advertisements.


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  • In February 2007, an article in The Harvard Crimson newspaper reported that a few of the professors at Harvard University were including Wikipedia articles in their syllabi, although without realizing the articles might change. In June 2007, former president of the American Library Association Michael Gorman condemned Wikipedia, along with Google, stating that academics who endorse the use of Wikipedia are "the intellectual equivalent of a dietitian who recommends a steady diet of Big Macs with everything".

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  • Community-produced news publications include the English Wikipedia's The Signpost, founded in 2005 by Michael Snow, an attorney, Wikipedia administrator and former chair of the Wikimedia Foundation board of trustees. It covers news and events from the site, as well as major events from other Wikimedia projects, such as Wikimedia Commons. Similar publications are the German-language Kurier, and the Portuguese-language Correio da Wikipédia. Other past and present community news publications on English Wikipedia include the Wikiworld webcomic, the Wikipedia Weekly podcast, and newsletters of specific WikiProjects like The Bugle from WikiProject Military History and the monthly newsletter from The Guild of Copy Editors. There are also several publications from the Wikimedia Foundation and multilingual publications such as the Wikimedia Blog and This Month in Education.

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  • A 2007 study by researchers from Dartmouth College found that "anonymous and infrequent contributors to Wikipedia [...] are as reliable a source of knowledge as those contributors who register with the site". Jimmy Wales stated in 2009 that "[I]t turns out over 50% of all the edits are done by just .7% of the users ... 524 people ... And in fact, the most active 2%, which is 1400 people, have done 73.4% of all the edits." However, Business Insider editor and journalist Henry Blodget showed in 2009 that in a random sample of articles, most content in Wikipedia (measured by the amount of contributed text that survives to the latest sampled edit) is created by "outsiders", while most editing and formatting is done by "insiders".

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  • Andrew Lih and Andrew Brown both maintain editing Wikipedia with smartphones is difficult and this discourages new potential contributors. The number of Wikipedia editors has been declining after several years and Tom Simonite of MIT Technology Review claims the bureaucratic structure and rules are a factor in this. Simonite alleges some Wikipedians use the labyrinthine rules and guidelines to dominate others and those editors have a vested interest in keeping the status quo. Lih alleges there is a serious disagreement among existing contributors on how to resolve this. Lih fears for Wikipedia's long-term future while Brown fears problems with Wikipedia will remain and rival encyclopedias will not replace it.

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  • Following growing amounts of incoming donations exceeding seven digits in 2013 as recently reported, the Foundation has reached a threshold of assets which qualify its consideration under the principles of industrial organization economics to indicate the need for the re-investment of donations into the internal research and development of the Foundation. Two of the recent projects of such internal research and development have been the creation of a Visual Editor and a largely under-utilized "Thank" tab which were developed to ameliorate issues of editor attrition, which have met with limited success. The estimates for reinvestment by industrial organizations into internal research and development was studied by Adam Jaffe, who recorded that the range of 4% to 25% annually was to be recommended, with high end technology requiring the higher level of support for internal reinvestment. At the 2013 level of contributions for Wikimedia presently documented as 45 million dollars, the computed budget level recommended by Jaffe and Caballero for reinvestment into internal research and development is between 1.8 million and 11.3 million dollars annually. In 2016, the level of contributions were reported by Bloomberg News as being at $77 million annually, updating the Jaffe estimates for the higher level of support to between $3.08 million and $19.2 million annually.

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