Widely known simply as "Boris", Johnson has attracted a variety of nicknames, including "BoJo", a portmanteau of his forename and surname. Biographer Sonia Purnell described his public persona as "brand Boris", noting that he developed it while at the University of Oxford. Max Hastings referred to this public image as a "façade resembling that of P. G. Wodehouse's Gussie Fink-Nottle, allied to wit, charm, brilliance and startling flashes of instability", while political scientist Andrew Crines stated that Johnson displayed "the character of a likable and trustworthy individual with strong intellectual capital". Private Eye editor Ian Hislop has defined him as "Beano Boris" due to his perceived comical nature, saying: "He's our Berlusconi ... He's the only feel-good politician we have, everyone else is too busy being responsible." To the journalist Dave Hill, Johnson was "a unique figure in British politics, an unprecedented blend of comedian, conman, faux subversive showman and populist media confection".
Purnell has argued that Johnson "is nothing if not an elitist". In a 2000 article titled "Long Live Elitism", Johnson stated that "without elites and elitism man would still be in his caves". Since the Brexit campaign, he has criticised the "cynicism of the elite" about Brexit, described an "elite conspiracy to thwart Brexit", and accused the elite of being "frankly indifferent to the suffering that their policies are causing". Some media sources have therefore called him a "populist". Richard J. Evans has described Boris Johnson as "a firm believer in the 'great man' theory of history".
More InfoJohnson's biographer and friend Andrew Gimson said that while "in economic and social matters, [Johnson] is a genuine liberal", he retains a "Tory element" to his personality through his "love of existing institutions, and a recognition of the inevitability of hierarchy". His liberal stance on matters such as social policy, immigration and free trade were also commented on in 2019. In 2019, Al Jazeera editor James Brownswell said that although Johnson had "leaned to the right" since the Brexit campaign, he remained "slightly more socially liberal" than much of his party. In 2019, former Deputy Leader of the Conservative Party Michael Heseltine said Johnson "has no right to call himself a one-nation Conservative" and wrote: "I fear that any traces of liberal conservatism that still exist within the prime minister have long since been captured by the rightwing, foreigner-bashing, inward-looking view of the world that has come to characterise his fellow Brexiters".
More InfoIn a September 2017 op-ed, Johnson reiterated that the UK would regain control of £350m a week after Brexit, suggesting it go to the National Health Service (NHS). He was subsequently criticised by cabinet colleagues for reviving the assertion, and was accused of "clear misuse of official statistics" by the chair of the UK Statistics Authority, Sir David Norgrove. The authority rejected the suggestion that it was quibbling over newspaper headlines and not Johnson's actual words.Following the 2017 general election, Johnson denied media reports that he intended to challenge May's leadership.In a February 2018 letter to May, Johnson suggested that Northern Ireland may have to accept border controls after Brexit and that it would not seriously affect trade, having initially said a hard border would be unthinkable.
More InfoOn 27 March, it was announced that Johnson had tested positive for COVID-19. On 5 April, with his symptoms persisting, he was admitted to St Thomas' Hospital in London for tests. The next day, his condition having worsened, he was moved to the hospital's intensive care unit; Dominic Raab was appointed to deputise for him. Johnson left intensive care on 9 April, and left hospital three days later to recuperate at Chequers. After a fortnight at Chequers, he returned to Downing Street on the evening of 26 April and was said to be chairing a government coronavirus "war cabinet" meeting.
More InfoSecret recordings obtained by BuzzFeed News in June 2018 revealed Johnson's dissatisfaction with Prime Minister Theresa May's negotiating style, accusing her of being too collaborative with the European Union in Brexit negotiations. Comparing May's approach to that of the US President Donald Trump – who at the time was engaged in a combative trade war with the EU due to its raising of tariffs on metal – Johnson said: "Imagine Trump doing Brexit. He'd go in bloody hard ... There'd be all sorts of breakdowns, all sorts of chaos. Everyone would think he'd gone mad. But actually you might get somewhere. It's a very, very good thought." He also called Philip Hammond and the Treasury "the heart of Remain" and accused individuals of scaremongering over a Brexit "meltdown", saying "No panic. Pro bono publico, no bloody panic. It's going to be all right in the end."
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