According to The New York Times, "All of the most influential jihadist theorists are criticising the Islamic State as deviant, calling its self-proclaimed caliphate null and void" and they have denounced it for its beheadings of journalists and aid workers. ISIL is widely denounced by a broad range of Islamic clerics, including Saudi and al-Qaeda-oriented clerics. Muhammad al-Yaqoubi states, "It is enough of a proof of the extreme ideology of ISIS that the top leaders of Salafi-Jihadism have disclaimed it."Other critics of ISIL's brand of Sunni Islam include Salafists who previously publicly supported jihadist groups such as al-Qaeda: for example, the Saudi government official Saleh Al-Fawzan, known for his extremist views, who claims that ISIL is a creation of "Zionists, Crusaders and Safavids", and the Jordanian-Palestinian writer Abu Muhammad al-Maqdisi, the former spiritual mentor to Abu Musab al-Zarqawi, who was released from prison in Jordan in June 2014 and accused ISIL of driving a wedge between Muslims.
In mid-2014, ISIL established the Al Hayat Media Center, which targets Western audiences and produces material in English, German, Russian and French. When ISIL announced its expansion to other countries in November 2014 it established media departments for the new branches, and its media apparatus ensured that the new branches follow the same models it uses in Iraq and Syria. Then FBI Director James Comey said that ISIL's "propaganda is unusually slick," noting that, "They are broadcasting... in something like 23 languages".
More InfoIn September 2019, a statement attributed to ISIL's propaganda arm, the Amaq news agency, claimed that Abdullah Qardash was named as al-Baghdadi's successor. Analysts dismissed this statement as a fabrication, and relatives were reported as saying that Qardash died in 2017. Rita Katz, a terrorism analyst and the co-founder of SITE Intelligence, noted that the alleged statement used a different font when compared to other statements and it was never distributed on Amaq or ISIL channels.
More InfoAlong with images of brutality, ISIL presents itself as "an emotionally attractive place where people 'belong', where everyone is a 'brother' or 'sister'". The "most potent psychological pitch" of ISIL media is the promise of heavenly reward to dead jihadist fighters. Frequently posted in their media are dead jihadists' smiling faces, the ISIL 'salute' of a 'right-hand index finger pointing heavenward', and testimonies of happy widows. ISIL has also attempted to present a more "rational argument" in a series of videos hosted by the kidnapped journalist John Cantlie. In one video, various current and former US officials were quoted, such as the then US President Barack Obama and former CIA Officer Michael Scheuer.
More InfoAcademics Robyn Creswell and Bernard Haykel of The New Yorker have criticized ISIL's execution of Muslims for breach of traditional sharia law while violating it simultaneously themselves (encouraging women to emigrate to its territory, travelling without a Wali—male guardian—and in violation of his wishes). as well as its love of archaic imagery (horsemen and swords) while engaging in bid'ah (religious innovation) in establishing female religious police (known as Al-Khansaa Brigade).
More InfoAccording to The Economist, dissidents in the former ISIL capital of Raqqa report that "all 12 of the judges who now run its court system ... are Saudis". Saudi practices also followed by the group include the establishment of religious police to root out "vice" and enforce attendance at salat prayers, the widespread use of capital punishment, and the destruction or re-purposing of any non-Sunni religious buildings. Bernard Haykel has described ISIL leader Abu Bakr al-Baghdadi's creed as "a kind of untamed Wahhabism". Senior Saudi religious leaders have issued statements condemning ISIL and attempting to distance the group from official Saudi religious beliefs.
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