Johnson purposely cultivates a "semi-shambolic look", for instance by specifically ruffling his hair in a certain way when he makes public appearances.Purnell described him as "a manic self-promoter" who filled his life with "fun and jokes". Described by Crines as "a joker", Johnson has stated that "humour is a utensil that you can use to sugar the pill and to get important points across." Purnell wrote that colleagues regularly expressed the view that Johnson used people to advance his own interests, with Gimson saying that Johnson was "one of the great flatterers of our times". Purnell commented that he deflected serious questions using "a little humour and a good deal of bravado". According to Gimson, Johnson was "a humane man" who "could also be staggeringly inconsiderate of others" when pursuing his own interests. Gimson also stated that Johnson has "an excessive desire to be liked".
Ideologically, Johnson has described himself as a "One-Nation Tory". In 2012, the political scientist Tony Travers described Johnson as "a fairly classic—that is, small-state—mildly eurosceptic Conservative" who, like his contemporaries Cameron and George Osborne, also embraced "modern social liberalism". The Guardian stated that while mayor, Johnson blended economic and social liberalism, with The Economist saying that in doing so Johnson "transcends his Tory identity" and adopts a more libertarian perspective. Stuart Reid, Johnson's colleague at The Spectator, described the latter's views as being those of a "liberal libertarian". Business Insider commented that as London mayor, Johnson gained a reputation as "a liberal, centre-ground politician".
More InfoOn 27 March, it was announced that Johnson had tested positive for COVID-19. On 5 April, with his symptoms persisting, he was admitted to St Thomas' Hospital in London for tests. The next day, his condition having worsened, he was moved to the hospital's intensive care unit; Dominic Raab was appointed to deputise for him. Johnson left intensive care on 9 April, and left hospital three days later to recuperate at Chequers. After a fortnight at Chequers, he returned to Downing Street on the evening of 26 April and was said to be chairing a government coronavirus "war cabinet" meeting.
More InfoFive days after May's resignation on 7 June, Johnson formally launched his campaign, saying, "After three years and two missed deadlines, we must leave the EU on 31 October. We must do better than the current Withdrawal Agreement that has been rejected three times by Parliament—and let me clear that I am not aiming for a no-deal outcome. I don't think that we will end up with any such thing. But it is only responsible to prepare vigorously and seriously for no deal. Indeed, it is astonishing that anyone could suggest dispensing with that vital tool of negotiation." On the campaign trail, Johnson warned of "catastrophic consequences for voter trust in politics" if the government pushed the EU for further delays. He advocated removing the backstop from any Brexit deal and replacing it with alternative arrangements. On 25 and 26 August, he announced plans to retain £7 or £9 billion of the £39 billion divorce payment the UK is due to transfer to the EU upon withdrawal.
More InfoWriting for Prospect, Philip Collins suggested that Johnson and other Brexiteers in the Conservative Party were "British Gaullists" who were "drawing on a conception of the nation in which the dormant spirit of liberty is being reborn." He suggested that this was a form of nationalism, albeit not of the "chauvinistic" variety. In Politico, Michael Hirsch compared Johnson to Trump, suggesting that both were advocates of a "New Nationalism". Johnson responded that he is "not a nationalist if by that you mean I'm a xenophobe or someone who deprecates other countries and cultures".
More InfoOn 19 August 2019, Johnson wrote a letter to the EU and asked for the removal of the "backstop" accord, which had previously been agreed and signed by Theresa May during her premiership. The proposal was rejected by the President of the European Council, Donald Tusk. On 26 August 2019, Johnson said that Britain would not pay £39 billion for the withdrawal agreement were the UK to leave without a deal on 31 October. The European Parliament Brexit coordinator Guy Verhofstadt said there would be no further negotiation on the trade deal unless the UK agreed to pay the entire sum.
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