In collaboration with Giuseppe Zanotti, Lopez designed a capsule collection of shoes and jewelry. Giuseppe for Jennifer Lopez launched in January 2017. In July 2016, Lopez announced a new dance competition series entitled World of Dance, for which she serves as an executive producer and judge. Created in partnership with World of Dance, the series was greenlit by NBC with a straight-to-series order for ten episodes. World of Dance premiered on May 30, 2017; with 9.7 million viewers, it became the most-watched premiere for a summer alternative series in nine years. According to Forbes, Lopez was the eleventh highest-paid female celebrity between June 2016 and June 2017, with earnings of $38 million. Lopez had announced in October 2016 that she was working on a second full-length Spanish album, which was set to be released through Sony Music Latin, with Marc Anthony serving as an executive producer. It was to be titled Por Primera Vez, which translates to For the First Time in English. The album, which never materialized, produced two singles: "Ni Tú Ni Yo" (featuring Cuban reggaeton group Gente de Zona) and "Amor, Amor, Amor" featuring Wisin.
After placing her career on hiatus, Lopez released her fourth studio album, Rebirth, in February 2005. According to Lopez, Rebirth "came about because I was on such a roller-coaster ride, that was my career from my first album to my last album, and I did a bunch of movie projects in between. I finally took some time just for myself, and [when] I came back, this was the first project I did. I felt like it was a new beginning for me, like I was, in a way, reborn." Tracy Hopkins of NBC's Today Music noted that after "fawning" over Affleck on This Is Me... Then", Lopez "wisely keeps her love life out of the spotlight" on Rebirth and only references her relationship with singer/actor Marc Anthony on a few tracks. The album produced the single "Get Right", which peaked at number one in the United Kingdom. In May, she starred alongside Jane Fonda in the romantic comedy Monster-in-Law, for which she received a salary of $15 million. The film's marketing played up Lopez's "Gigli-and-tabloid tarnished image", and it became a box office success. In August, Lopez starred alongside Robert Redford and Morgan Freeman in An Unfinished Life, a drama film based on the novel of the same name.More Info
Lopez's third studio album, This Is Me... Then, was released on November 25, 2002. It was dedicated to actor Ben Affleck, her fiancé at the time. The album's lead single "Jenny from the Block", was later described by Sam Lansky of MTV News as her most iconic single. In the song, Lopez "intones her modest childhood roots". The album itself performed strongly, selling 2.6 million copies in the US. Its second single, "All I Have", peaked at number one in the US. That December, Lopez starred opposite Ralph Fiennes in the romantic comedy Maid in Manhattan, which became the highest-grossing film of her career.More Info
Lopez parted ways with Epic Records in February 2010, citing that she had fulfilled her contractual obligations and now wished to release her seventh studio album Love? under a new label. Her departure from the label temporarily halted production on the album, which commenced in 2009. Upon signing a new contract with Island Records, recording resumed on the album. The New York Daily News revealed that Lopez would be taking some of the records recorded under Sony Music Entertainment to her new label so that they could be included on the album. In April, Lopez starred in the romantic comedy The Back-up Plan, her first theatrical role in three years. In June, following the departure of Ellen DeGeneres from American Idol, it was reported that Lopez was in talks to join season ten's judging panel. During this same time, Lopez and Anthony were being considered for a role on The X Factor for their appeal to Latin and International markets. It was officially announced in September that Lopez would be joining the tenth season of American Idol. MTV stated that the deal was "mutually beneficial to all those involved", while CNN reported that Lopez was viewing it as a decision to revive her career, while American Idol producers believed that Lopez and Steven Tyler's appointments would strengthen viewing figures. In October, Lopez released her fourteenth fragrance, Love and Glamour. The perfume was inspired by Lopez's forthcoming "return to the spotlight".More Info
L'Oréal Paris named Lopez their new Global Ambassador and the face of their brands, including EverPure hair care, Preference hair color and Youth Code skin care. Her EverSleek hair care ads made their debut in early 2011, to coincide with the release of Love? and her debut as a judge on American Idol. To further promote her comeback, in February, Venus chose Lopez as their new Global Ambassador. Lopez's comeback single "On the Floor" was released later that same month. The song topped the charts across the globe, becoming one of the most successful singles of the year. The song also became her highest charting single commercially as a lead artist, as well as her most successful airplay hit on contemporary hit radio, since "Jenny from the Block". Love?, which was released in May, was a moderate commercial success, and was viewed as a humble comeback from Lopez, as many had considered her recording career over. Lopez launched her next fragrance Love and Light in July, exclusively on HSN. 51,000 bottles of the fragrance were sold at its premiere, becoming Lopez's most successful fragrance launch to date, making over $2.9 million. In September, Lopez launched the Jennifer Lopez Collection, a clothing and accessories line for Kohl's with Tommy Hilfiger. In addition to the clothing line, she also launched the Jennifer Lopez Home Collection, featuring bedding, towels and luggage. Later that same month Fiat, an Italian automobile manufacturer, enlisted Lopez to promote their products, including the 2012 Fiat 500 Cabrio. Olivier Francois, the Chrysler chief marketing officer, stated that she "fits perfectly with the brand".More Info
After the conclusion of her Dance Again World Tour, Lopez began recording her eighth studio album, A.K.A., inspired by her travels. It was released in June 2014 through Capitol Records, experiencing lackluster sales. The album produced three singles: "I Luh Ya Papi", which features French Montana, "First Love", and "Booty", featuring Pitbull or rapper Iggy Azalea. "Booty" debuted inside the top twenty in the United States, making it her second-highest debut on the Billboard Hot 100 after "On the Floor". In April, the official song for the 2014 FIFA World Cup performed by Pitbull, Lopez and Brazilian recording artist Claudia Leitte, "We Are One (Ole Ola)", was released. She was ranked as the sixth highest-paid woman in music for the year, earning $37 million. In November 2014, Lopez partnered with Endless Jewelry, designing a range of new jewelry products. That month, she also released first her book, True Love, which became a New York Times best-seller.More Info
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