As a result of the controversy, which added to the concern about "Elsagate", several major advertisers whose ads had been running against such videos froze spending on YouTube. In December 2018, The Times found more than 100 grooming cases in which children were manipulated into sexually implicit behavior (such as taking off clothes, adopting sexualised poses and touching other children inappropriately) by strangers. After a reporter flagged the videos in question, half of them were removed, and the rest were removed after The Times contacted YouTube's PR department.
In January 2018, YouTube creator Logan Paul faced criticism for a video he had uploaded from a trip to Japan, where he encountered a body of a suicide death in the Aokigahara forest. The corpse was visible in the video, although its face was censored. The video proved controversial due to its content, with its handling of the subject matter being deemed insensitive by critics. On January 10—eleven days after the video was published—YouTube announced that it would cut Paul from the Google Preferred advertising program. Six days later, YouTube announced tighter thresholds for the partner program to "significantly improve our ability to identify creators who contribute positively to the community", under which channels must have at least 4,000 hours of watch time within the past 12 months and at least 1,000 subscribers. YouTube also announced that videos approved for the Google Preferred program would become subject to manual review, and that videos would be rated based on suitability (with advertisers allowed to choose).More Info
In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute. The system, which was initially called "Video Identification" and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video. By 2010, YouTube had "already invested tens of millions of dollars in this technology". In 2011, YouTube described Content ID as "very accurate in finding uploads that look similar to reference files that are of sufficient length and quality to generate an effective ID File". By 2012, Content ID accounted for over a third of the monetized views on YouTube.More Info
Leading into 2017, there was a significant increase in the number of videos related to children, coupled between the popularity of parents vlogging their family's activities, and previous content creators moving away from content that often was criticized or demonetized into family-friendly material. In 2017, YouTube reported that time watching family vloggers had increased by 90%. However, with the increase in videos featuring children, the site began to face several controversies related to child safety. During Q2 2017, the owners of popular channel DaddyOFive, which featured themselves playing "pranks" on their children, were accused of child abuse. Their videos were eventually deleted, and two of their children were removed from their custody. A similar case happened in 2019 when the owners of the channel Fantastic Adventures was accused of abusing her adopted children. Her videos would later be deleted.More Info
Controversial content has included material relating to Holocaust denial and the Hillsborough disaster, in which 96 football fans from Liverpool were crushed to death in 1989. In July 2008, the Culture and Media Committee of the House of Commons of the United Kingdom stated that it was "unimpressed" with YouTube's system for policing its videos, and argued that "proactive review of content should be standard practice for sites hosting user-generated content". YouTube responded by stating:More Info
YouTube entered into a marketing and advertising partnership with NBC in June 2006. In March 2007, it struck a deal with BBC for three channels with BBC content, one for news and two for entertainment. In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, allowing the companies to post full-length films and television episodes on the site, accompanied by advertisements in a section for U.S. viewers called "Shows". The move was intended to create competition with websites such as Hulu, which features material from NBC, Fox, and Disney. In November 2009, YouTube launched a version of "Shows" available to UK viewers, offering around 4,000 full-length shows from more than 60 partners. In January 2010, YouTube introduced an online film rentals service, which is only available to users in the United States, Canada, and the UK as of 2010. The service offers over 6,000 films.More Info
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