In September 2015, Ayman al-Zawahiri, the leader of al-Qaeda, called for consultation (shura) within the "prophetic method" to be used when establishing the caliphate, criticising al-Baghdadi for not following the required steps. Al-Zawahiri has called upon ISIL members to close ranks and join al-Qaeda in fighting against Assad, the Shia, Russia, Europe, and America and to stop the infighting between jihadist groups. He called upon jihadists to establish Islamic entities in Egypt and the Levant, slowly implementing sharia before establishing a caliphate, and has called for violent assaults against America and the West.
In September 2019, a statement attributed to ISIL's propaganda arm, the Amaq news agency, claimed that Abdullah Qardash was named as al-Baghdadi's successor. Analysts dismissed this statement as a fabrication, and relatives were reported as saying that Qardash died in 2017. Rita Katz, a terrorism analyst and the co-founder of SITE Intelligence, noted that the alleged statement used a different font when compared to other statements and it was never distributed on Amaq or ISIL channels.
More InfoIn November 2006, shortly after the group's rebranding as the "Islamic State of Iraq", it established the Al-Furqan Foundation for Media Production, which produces CDs, DVDs, posters, pamphlets, and web-related propaganda products and official statements. It began to expand its media presence in 2013, with the formation of a second media wing, Al-I'tisam Media Foundation, in March and the Ajnad Foundation for Media Production, established in January 2014. (The foundation specializes in acoustics production from anasheed, quranic recitation.) On May 4, 2016 Al-Bitar Foundation launched an application on Android called "Ajnad" that allows its users to listen to the songs of the Ajnad Foundation on their mobile phones. The foundation has many singers, the most famous of whom are Abu Yasir and Abul-Hasan al-Muhajir.)
More InfoAccording to The New York Times, "All of the most influential jihadist theorists are criticising the Islamic State as deviant, calling its self-proclaimed caliphate null and void" and they have denounced it for its beheadings of journalists and aid workers. ISIL is widely denounced by a broad range of Islamic clerics, including Saudi and al-Qaeda-oriented clerics. Muhammad al-Yaqoubi states, "It is enough of a proof of the extreme ideology of ISIS that the top leaders of Salafi-Jihadism have disclaimed it."Other critics of ISIL's brand of Sunni Islam include Salafists who previously publicly supported jihadist groups such as al-Qaeda: for example, the Saudi government official Saleh Al-Fawzan, known for his extremist views, who claims that ISIL is a creation of "Zionists, Crusaders and Safavids", and the Jordanian-Palestinian writer Abu Muhammad al-Maqdisi, the former spiritual mentor to Abu Musab al-Zarqawi, who was released from prison in Jordan in June 2014 and accused ISIL of driving a wedge between Muslims.
More InfoIn November 2006, shortly after the group's rebranding as the "Islamic State of Iraq", it established the Al-Furqan Foundation for Media Production, which produces CDs, DVDs, posters, pamphlets, and web-related propaganda products and official statements. It began to expand its media presence in 2013, with the formation of a second media wing, Al-I'tisam Media Foundation, in March and the Ajnad Foundation for Media Production, established in January 2014. (The foundation specializes in acoustics production from anasheed, quranic recitation.) On May 4, 2016 Al-Bitar Foundation launched an application on Android called "Ajnad" that allows its users to listen to the songs of the Ajnad Foundation on their mobile phones. The foundation has many singers, the most famous of whom are Abu Yasir and Abul-Hasan al-Muhajir.)
More InfoAlong with images of brutality, ISIL presents itself as "an emotionally attractive place where people 'belong', where everyone is a 'brother' or 'sister'". The "most potent psychological pitch" of ISIL media is the promise of heavenly reward to dead jihadist fighters. Frequently posted in their media are dead jihadists' smiling faces, the ISIL 'salute' of a 'right-hand index finger pointing heavenward', and testimonies of happy widows. ISIL has also attempted to present a more "rational argument" in a series of videos hosted by the kidnapped journalist John Cantlie. In one video, various current and former US officials were quoted, such as the then US President Barack Obama and former CIA Officer Michael Scheuer.
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