Widely known simply as "Boris", Johnson has attracted a variety of nicknames, including "BoJo", a portmanteau of his forename and surname. Biographer Sonia Purnell described his public persona as "brand Boris", noting that he developed it while at the University of Oxford. Max Hastings referred to this public image as a "façade resembling that of P. G. Wodehouse's Gussie Fink-Nottle, allied to wit, charm, brilliance and startling flashes of instability", while political scientist Andrew Crines stated that Johnson displayed "the character of a likable and trustworthy individual with strong intellectual capital". Private Eye editor Ian Hislop has defined him as "Beano Boris" due to his perceived comical nature, saying: "He's our Berlusconi ... He's the only feel-good politician we have, everyone else is too busy being responsible." To the journalist Dave Hill, Johnson was "a unique figure in British politics, an unprecedented blend of comedian, conman, faux subversive showman and populist media confection".
In a September 2017 op-ed, Johnson reiterated that the UK would regain control of £350m a week after Brexit, suggesting it go to the National Health Service (NHS). He was subsequently criticised by cabinet colleagues for reviving the assertion, and was accused of "clear misuse of official statistics" by the chair of the UK Statistics Authority, Sir David Norgrove. The authority rejected the suggestion that it was quibbling over newspaper headlines and not Johnson's actual words.Following the 2017 general election, Johnson denied media reports that he intended to challenge May's leadership.In a February 2018 letter to May, Johnson suggested that Northern Ireland may have to accept border controls after Brexit and that it would not seriously affect trade, having initially said a hard border would be unthinkable.
More InfoFive days after May's resignation on 7 June, Johnson formally launched his campaign, saying, "After three years and two missed deadlines, we must leave the EU on 31 October. We must do better than the current Withdrawal Agreement that has been rejected three times by Parliament—and let me clear that I am not aiming for a no-deal outcome. I don't think that we will end up with any such thing. But it is only responsible to prepare vigorously and seriously for no deal. Indeed, it is astonishing that anyone could suggest dispensing with that vital tool of negotiation." On the campaign trail, Johnson warned of "catastrophic consequences for voter trust in politics" if the government pushed the EU for further delays. He advocated removing the backstop from any Brexit deal and replacing it with alternative arrangements. On 25 and 26 August, he announced plans to retain £7 or £9 billion of the £39 billion divorce payment the UK is due to transfer to the EU upon withdrawal.
More InfoOn 19 August 2019, Johnson wrote a letter to the EU and asked for the removal of the "backstop" accord, which had previously been agreed and signed by Theresa May during her premiership. The proposal was rejected by the President of the European Council, Donald Tusk. On 26 August 2019, Johnson said that Britain would not pay £39 billion for the withdrawal agreement were the UK to leave without a deal on 31 October. The European Parliament Brexit coordinator Guy Verhofstadt said there would be no further negotiation on the trade deal unless the UK agreed to pay the entire sum.
More InfoOn 27 March, it was announced that Johnson had tested positive for COVID-19. On 5 April, with his symptoms persisting, he was admitted to St Thomas' Hospital in London for tests. The next day, his condition having worsened, he was moved to the hospital's intensive care unit; Dominic Raab was appointed to deputise for him. Johnson left intensive care on 9 April, and left hospital three days later to recuperate at Chequers. After a fortnight at Chequers, he returned to Downing Street on the evening of 26 April and was said to be chairing a government coronavirus "war cabinet" meeting.
More InfoAmong other appointments, Johnson made Dominic Raab the First Secretary of State and Foreign Secretary, and appointed Sajid Javid and Priti Patel as Chancellor of the Exchequer and Home Secretary respectively. Johnson increased the number of ministers attending the Cabinet to 33, four more than had attended the May Cabinet. One quarter of those appointed were women, and the Cabinet set a new record for ethnic minority representation, with four secretaries of state and two additional ministers coming from minority backgrounds. Nearly two-thirds of those appointed went to fee-paying schools, and almost half had attended Oxbridge universities. Johnson also created a new ministerial role to be held by himself, Minister for the Union, fulfilling a campaign pledge he had made in the leadership election.
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