Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
Mercury's funeral service was conducted on 27 November 1991 by a Zoroastrian priest at West London Crematorium, where he is commemorated by a plinth under his birth name. In attendance at Mercury's service were his family and 35 of his close friends, including Elton John and the members of Queen. His coffin was carried into the chapel to the sounds of "Take My Hand, Precious Lord"/"You've Got a Friend" by Aretha Franklin. In accordance with Mercury's wishes, Mary Austin took possession of his cremated remains and buried them in an undisclosed location. The whereabouts of his ashes are believed to be known only to Austin, who has said that she will never reveal them.
More InfoA statue of Mercury stood over the entrance to the Dominion Theatre in London's West End from May 2002 to May 2014 for Queen and Ben Elton's musical We Will Rock You. A tribute to Queen was on display at the Fremont Street Experience in downtown Las Vegas throughout 2009 on its video canopy. In December 2009 a large model of Mercury wearing tartan was put on display in Edinburgh as publicity for the run of We Will Rock You. Mercury has been commemorated in various Madame Tussauds waxwork museums around the world. His wax sculpture in various branches features him wearing his yellow military jacket from his 1986 concerts, which GQ magazine called his best known look.
More InfoIn November 1995, Mercury appeared posthumously on Queen's final studio album Made in Heaven. The album featured Mercury's previously unreleased final recordings from 1991, as well as outtakes from previous years and reworked versions of solo works by the other members. The album cover features the Freddie Mercury statue that overlooks Lake Geneva superimposed with Mercury's Duck House lake cabin that he had rented. This is where he had written and recorded his last songs at Mountain Studios. The sleeve of the album contains the words, "Dedicated to the immortal spirit of Freddie Mercury."
More InfoAfter the conclusion of his work with Queen in June 1991, Mercury retired to his home in Kensington, West London. His former partner, Mary Austin, was a particular comfort in his final years, and in the last few weeks made regular visits to look after him. Near the end of his life, Mercury began to lose his sight, and declined so that he was unable to leave his bed. Mercury chose to hasten his death by refusing medication and took only painkillers. On 22 November 1991, Mercury called Queen's manager Jim Beach to his Kensington home to prepare a public statement, which was released the following day:
More InfoThe outer walls of Garden Lodge in 1 Logan Place became a shrine to Mercury, with mourners paying tribute by covering the walls in graffiti messages. Three years after his death, Time Out magazine reported that "the wall outside the house has become London's biggest rock 'n' roll shrine". Fans continued to visit to pay their respects with letters appearing on the walls until 2017, when Austin had the wall cleared. Hutton was involved in a 2000 biography of Mercury, Freddie Mercury, the Untold Story, and also gave an interview for The Times in September 2006 for what would have been Mercury's 60th birthday.
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