Archive footage from many films is included in Once Upon a Time in Hollywood, including C.C. and Company, Lady in Cement, Three in the Attic, and The Wrecking Crew, in which Sharon Tate appears as Freya Carlson. Three scenes were digitally altered, replacing the original actors with Rick Dalton. One from an episode of The F.B.I., entitled "All the Streets Are Silent," in which Dalton appears as a character originally portrayed by Burt Reynolds. Another from Death on the Run, with Dalton's face imposed over Ty Hardin's. The third is from The Great Escape, with Dalton appearing as Virgil Hilts, the role made famous by Steve McQueen. For The 14 Fists of McCluskey, a WWII film within the film starring Dalton, footage and music from Hell River is used. Additionally, Martin Abrahams, Brioni Farrell, Victor Freitag, Nancy Kwan, Dean Martin, Hannes Messemer, Gordon Mitchell, Rod Taylor, Burt Ward, and Adam West appear via archive footage and sound.
Tarantino told cinematographer Robert Richardson, "I want it to feel retro but I want it to be contemporary." Richardson shot in Kodak 35mm with Panavision cameras and lenses, in order to weave time periods. For Bounty Law they shot in black and white, and brief sequences in Super 8 and 16mm Ektachrome. In the film, Lancer was shot on a retrofitted Western Street backlot at Universal Studios, designed by Ling. Richardson crossed Lancer with Alias Smith and Jones for the retro-future look Tarantino wanted. The way they filmed Lancer was not possible in 1969, but Tarantino wanted his personal touch on it. Richardson said that filming the movie touched him personally, "The film speaks to all of us... We are all fragile beings with a limited time to achieve whatever it is we desire... that at any moment that place will shift... So take stock in life and have the courage to believe in yourself."
More InfoIn a 2006 global industry survey by ACNielsen in 42 international markets, Pitt, together with Jolie, were found to be the favorite celebrity endorsers for brands and products worldwide. Pitt has appeared in several television commercials. For the U.S. market, he starred in a Heineken commercial aired during the 2005 Super Bowl; it was directed by David Fincher, who had directed Pitt in Seven, Fight Club, and The Curious Case of Benjamin Button. Other commercial appearances came in television spots including Acura Integra, in which he was featured opposite Russian model Tatiana Sorokko, as well as SoftBank, and Edwin Jeans. On June 2, 2015, the minor planet 29132 Bradpitt was named in his honor.
More InfoTo film at the Pussycat Theater, production designer Barbara Ling and her team covered the building's LED signage and reattached the theater's iconic logo, rebuilding the letters and neon. Ling said the lettering on every marquee in the film is historically accurate. To restore Larry Edmund's Bookshop, she reproduced the original storefront sign and tracked down period-appropriate merchandise, even recreating book covers. For the Bruin and Fox Village theaters Ling's team restored the theaters, their marquees, and the storefronts around them. Stan's Donuts, across the street from the Bruin, got a complete makeover.
More InfoThe scenes involving the Tate–Polanski house were not filmed at Cielo Drive, the winding street where the 3,200 square-foot house once stood. The original house was razed in 1994 and replaced with a mansion nearly six-times the size. Scenes involving the Tate-Polanski house were filmed at three different locations around Los Angeles: one for the interior scenes, one for the scenes showing the exterior of the old house, and a Universal City location for the many scenes depicting the iconic cul-de-sac driveway.
More InfoMusic by Bernard Herrmann created for Torn Curtain is used in the Spahn Ranch scene. Herrman's music from that film included in Once Upon a Time in Hollywood is "The Killing", and "The Radiogram". Other music of his used is "The Rocks", and "The Return" (from Have Gun Will Travel). Also used are the themes from Hell River by Vojislav Borisavljevic, Against a Crooked Sky by Alexis de Azevedo, Apocalypse Joe by Bruno Nicolai, and Mannix by Lalo Schifrin. Also, "Paxton Quigley's Had the Course" (from Three in the Attic), "The Bed" by Ennio Morricone (from Danger: Diabolik), "Ecce Homo" (from Sartana Does Not Forgive) and "Mexican Western" (from Any Gun Can Play) by Francesco De Masi, "Cooler" by Elmer Bernstein (from The Great Escape), "Freya Bangs", "Freya", "Karate Dance", and "TV Screen" (from The Wrecking Crew), "Theme from It's Happening" by Paul Revere & the Raiders, "Dalton Gang Ride Entrance" performed by Tom Slocum, John Bird, and the Cattle Annie Band (from Cattle Annie and Little Britches), the "Batman Theme" (from Batman), the "FBI Theme and Score Cues" (from The F.B.I.), and "Miss Lilly Langtry" and "Judge Roy Bean's Theme" by Maurice Jarre (from The Life and Times of Judge Roy Bean).
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