Tarantino told cinematographer Robert Richardson, "I want it to feel retro but I want it to be contemporary." Richardson shot in Kodak 35mm with Panavision cameras and lenses, in order to weave time periods. For Bounty Law they shot in black and white, and brief sequences in Super 8 and 16mm Ektachrome. In the film, Lancer was shot on a retrofitted Western Street backlot at Universal Studios, designed by Ling. Richardson crossed Lancer with Alias Smith and Jones for the retro-future look Tarantino wanted. The way they filmed Lancer was not possible in 1969, but Tarantino wanted his personal touch on it. Richardson said that filming the movie touched him personally, "The film speaks to all of us... We are all fragile beings with a limited time to achieve whatever it is we desire... that at any moment that place will shift... So take stock in life and have the courage to believe in yourself."
In a 2006 global industry survey by ACNielsen in 42 international markets, Pitt, together with Jolie, were found to be the favorite celebrity endorsers for brands and products worldwide. Pitt has appeared in several television commercials. For the U.S. market, he starred in a Heineken commercial aired during the 2005 Super Bowl; it was directed by David Fincher, who had directed Pitt in Seven, Fight Club, and The Curious Case of Benjamin Button. Other commercial appearances came in television spots including Acura Integra, in which he was featured opposite Russian model Tatiana Sorokko, as well as SoftBank, and Edwin Jeans. On June 2, 2015, the minor planet 29132 Bradpitt was named in his honor.
More InfoWhile driving Dalton's car, Booth picks up a female hitchhiker named Pussycat, whom he takes to Spahn Ranch, where Booth once worked on the set of Bounty Law. He takes notice of the many hippies living there (the Manson Family). Suspecting they may be taking advantage of the ranch's owner, George Spahn, Booth insists on checking on him despite "Squeaky" Fromme's objections. Booth finally speaks with Spahn, who dismisses his concerns. Upon leaving, Booth discovers that Steve "Clem" Grogan has slashed a tire on Dalton's car. Booth beats him and forces him to change the tire. Tex Watson is summoned to deal with the situation but he arrives as Booth is driving away.
More InfoTarantino told cinematographer Robert Richardson, "I want it to feel retro but I want it to be contemporary." Richardson shot in Kodak 35mm with Panavision cameras and lenses, in order to weave time periods. For Bounty Law they shot in black and white, and brief sequences in Super 8 and 16mm Ektachrome. In the film, Lancer was shot on a retrofitted Western Street backlot at Universal Studios, designed by Ling. Richardson crossed Lancer with Alias Smith and Jones for the retro-future look Tarantino wanted. The way they filmed Lancer was not possible in 1969, but Tarantino wanted his personal touch on it. Richardson said that filming the movie touched him personally, "The film speaks to all of us... We are all fragile beings with a limited time to achieve whatever it is we desire... that at any moment that place will shift... So take stock in life and have the courage to believe in yourself."
More InfoIn February 1969, veteran Hollywood actor Rick Dalton, star of 1950s Western television series Bounty Law, fears his career is fading. Casting agent Marvin Schwarz recommends he make Spaghetti Westerns in Italy, which Dalton feels are beneath him. Dalton's best friend and stunt double, Cliff Booth—a war veteran skilled in hand-to-hand combat who lives in a tiny trailer with his pit bull, Brandy—drives Dalton around Los Angeles because Dalton's driver's license has been suspended due to his DUI arrests. Booth struggles to find stunt work in Hollywood because of rumors he murdered his wife. Actress Sharon Tate and her husband, director Roman Polanski, have moved next door to Dalton, who dreams of befriending them to revive his declining acting career. That night, Tate and Polanski attend a celebrity-filled party at the Playboy Mansion.
More InfoFor Bounty Law, Ling went for a dusty, dirty, early Deadwood look. Movie poster artist Steven Chorney created the poster for the film, as a reference to The Mod Squad. He also created the posters for Nebraska Jim, Operation Dyn-O-Mite, Uccidimi Subito Ringo Disse il Gringo, Hell-Fire Texas, and Comanche Uprising, which was reprinted for Dalton's home parking spot. Mad magazine caricaturist Tom Richmond created the covers of Mad and TV Guide featuring Dalton's Jake Cahill. Spahn Ranch was recreated in detail over about a three-month period.
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