As the first major rock star to die of AIDS, Mercury's death represented an important event in the history of the disease. In April 1992, the remaining members of Queen founded The Mercury Phoenix Trust and organised The Freddie Mercury Tribute Concert for AIDS Awareness, to celebrate the life and legacy of Mercury and raise money for AIDS research, which took place on 20 April 1992. The Mercury Phoenix Trust has since raised millions of pounds for various AIDS charities. The tribute concert, which took place at London's Wembley Stadium for an audience of 72,000, featured a wide variety of guests including Robert Plant (of Led Zeppelin), Roger Daltrey (of the Who), Extreme, Elton John, Metallica, David Bowie, Annie Lennox, Tony Iommi (of Black Sabbath), Guns N' Roses, Elizabeth Taylor, George Michael, Def Leppard, Seal, Liza Minnelli, and U2 (via satellite). Elizabeth Taylor spoke of Mercury as "an extraordinary rock star who rushed across our cultural landscape like a comet shooting across the sky". The concert was broadcast live to 76 countries and had an estimated viewing audience of 1 billion people. The Freddie For A Day fundraiser on behalf of the Mercury Phoenix Trust takes place every year in London, with supporters of the charity including Monty Python comedian Eric Idle, and Mel B of the Spice Girls.
During his career, Mercury's flamboyant stage performances sometimes led journalists to allude to his sexuality. Dave Dickson, reviewing Queen's performance at Wembley Arena in 1984 for Kerrang!, noted Mercury's "camp" addresses to the audience and even described him as a "posing, pouting, posturing tart". In 1992, John Marshall of Gay Times opined: "[Mercury] was a 'scene-queen,' not afraid to publicly express his gayness, but unwilling to analyse or justify his 'lifestyle' […] It was as if Freddie Mercury was saying to the world, 'I am what I am. So what?' And that in itself for some was a statement." In an article for AfterElton, Robert Urban said: "Mercury did not ally himself to 'political outness,' or to LGBT causes."
More InfoTribute was paid to Queen and Mercury at the closing ceremony of the 2012 Summer Olympics in London. The band's performance of "We Will Rock You" with Jessie J was opened with a video of Mercury's "call and response" routine from 1986's Wembley Stadium performance, with the 2012 crowd at the Olympic Stadium responding appropriately. The frog genus Mercurana, discovered in 2013 in Kerala, India, was named as a tribute because Mercury's "vibrant music inspires the authors". The site of the discovery is very near to where Mercury spent most of his childhood. In 2013, a newly-discovered species of damselfly from Brazil was named Heteragrion freddiemercuryi, honouring the "superb and gifted musician and songwriter whose wonderful voice and talent still entertain millions" — one of four similar damselflies named after the Queen bandmates, in tribute to Queen's 40th anniversary.
More InfoMercury and his inner circle of colleagues and friends continually denied the stories. It has been suggested that Mercury could have helped AIDS awareness by speaking earlier about his illness. Mercury kept his condition private to protect those closest to him; May later confirmed that Mercury had informed the band of his illness much earlier. Filmed in May 1991, the music video for "These Are the Days of Our Lives" features a very thin Mercury in his final scenes in front of the camera. The rest of the band were ready to record when Mercury felt able to come into the studio, for an hour or two at a time. May said of Mercury: "He just kept saying. 'Write me more. Write me stuff. I want to just sing this and do it and when I am gone you can finish it off.' He had no fear, really." Justin Shirley-Smith, the assistant engineer for those last sessions, said: "This is hard to explain to people, but it wasn't sad, it was very happy. He [Freddie] was one of the funniest people I ever encountered. I was laughing most of the time, with him. Freddie was saying [of his illness] 'I'm not going to think about it, I'm going to do this.'"
More InfoIn 1987, Mercury celebrated his 41st birthday at the Pikes Hotel, Ibiza, several months after discovering that he had contracted HIV. Mercury sought much comfort at the retreat and was a close friend of the owner, Anthony Pike, who described Mercury as "the most beautiful person I've ever met in my life. So entertaining and generous."According to biographer Lesley-Ann Jones, Mercury "felt very much at home there. He played some tennis, lounged by the pool, and ventured out to the odd gay club or bar at night." The birthday party, held on 5 September 1987, has been described as "the most incredible example of excess the Mediterranean island had ever seen", and was attended by some 700 people. A cake in the shape of Gaudi's Sagrada Família was provided for the party. The original cake collapsed and was replaced with a 2-metre-long sponge cake decorated with the notes from Mercury's song "Barcelona". The bill, which included 232 broken glasses, was presented to Queen's manager, Jim Beach. Before his death, Mercury had told Beach, "You can do what you want with my music, but don't make me boring."
More InfoMercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.
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