Critics have considered Lopez's voice to be limited, and overshadowed by the production of her music, while remaining "radio-friendly". Rob Sheffield of Rolling Stone remarked: "Instead of strained vocal pyrotechnics, Lopez sticks to the understated R&B murmur of a round-the-way superstar who doesn't need to belt because she knows you're already paying attention [...] She makes a little va-va and a whole lot of voom go a long way." Meanwhile, AllMusic's Stephen Thomas Erlewine called her voice "slight" and wrote: "Lopez was never, ever about singing; she was about style". Entertainment Weekly criticized her vocal performance for lacking the trademark "husky-voiced voluptuousness" she has in her films. J. D. Considine of The Baltimore Sun regards Lopez as having a "breathy" stylistic range, but lacking personality.
Described as autobiographical, much of Lopez's music has centered around the "ups and downs" of love. The lyrical content of This Is Me... Then is largely focused on her relationship with Ben Affleck, with the song "Dear Ben" being described as the album's "glowing centerpiece". Her first full-length Spanish-language album, Como Ama una Mujer features introspective lyrics about romance, heartache and self-loathing. When explaining her seventh studio album Love?, Lopez stated: "There's still so much to learn and that's why the question mark." Other recurrent themes in Lopez's music have included her upbringing in the Bronx and women's empowerment.
More InfoLopez next starred in the film Hustlers (2019), for which she also served as an executive producer. Directed by Lorene Scafaria, the film is inspired by a true story, following a group of Manhattan strippers who con wealthy men. Lopez's portrayal of a veteran stripper in Hustlers garnered acclaim from critics, with some deeming it the best performance of her acting career. The film also gave Lopez her highest opening weekend at the box office for a live action film (grossing $33.2 million), and garnered her nominations for Best Supporting Actress at the Golden Globe Awards, Screen Actors Guild Awards, Critics' Choice Movie Awards and Independent Spirit Awards. The success of Hustlers has been regarded by various media outlets as a comeback for Lopez. Also in September 2019, Lopez modeled an updated version of her Green Versace dress at Milan Fashion Week; her appearance generated $31.8 million in total media impact value. Following this, she launched her twenty-fifth fragrance, which is titled Promise, and was announced as the global face of the Coach brand.
More InfoIn collaboration with Giuseppe Zanotti, Lopez designed a capsule collection of shoes and jewelry. Giuseppe for Jennifer Lopez launched in January 2017. In July 2016, Lopez announced a new dance competition series entitled World of Dance, for which she serves as an executive producer and judge. Created in partnership with World of Dance, the series was greenlit by NBC with a straight-to-series order for ten episodes. World of Dance premiered on May 30, 2017; with 9.7 million viewers, it became the most-watched premiere for a summer alternative series in nine years. According to Forbes, Lopez was the eleventh highest-paid female celebrity between June 2016 and June 2017, with earnings of $38 million. Lopez had announced in October 2016 that she was working on a second full-length Spanish album, which was set to be released through Sony Music Latin, with Marc Anthony serving as an executive producer. It was to be titled Por Primera Vez, which translates to For the First Time in English. The album, which never materialized, produced two singles: "Ni Tú Ni Yo" (featuring Cuban reggaeton group Gente de Zona) and "Amor, Amor, Amor" featuring Wisin.
More InfoIn September 2019, it was announced that Lopez will co-headline the Super Bowl LIV halftime show alongside Shakira, which took place on February 2, 2020, in Miami, Florida. Her daughter, Emme Maribel Muñiz, also made an appearance at the show. On April 18, 2020, Lopez appeared in the television special One World: Together at Home, performing an rendition of "People" by Barbra Streisand, due to the COVID-19 pandemic. Lopez will next star in Marry Me opposite Owen Wilson for Universal Pictures. Lopez is attached to star as drug lord Griselda Blanco in The Godmother for STX Entertainment, which will focus on the "rise and fall" of Blanco. She will also serve as an executive producer for the film, which is currently in development.
More InfoIn September 2019, it was announced that Lopez will co-headline the Super Bowl LIV halftime show alongside Shakira, which took place on February 2, 2020, in Miami, Florida. Her daughter, Emme Maribel Muñiz, also made an appearance at the show. On April 18, 2020, Lopez appeared in the television special One World: Together at Home, performing an rendition of "People" by Barbra Streisand, due to the COVID-19 pandemic. Lopez will next star in Marry Me opposite Owen Wilson for Universal Pictures. Lopez is attached to star as drug lord Griselda Blanco in The Godmother for STX Entertainment, which will focus on the "rise and fall" of Blanco. She will also serve as an executive producer for the film, which is currently in development.
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