Eilish's team worked with Spotify, which promoted her on its most popular playlist, "Today's Top Hits". The Baffler described Eilish's sound as fitting into the "streambait" genre consisting of largely "mid-tempo, melancholy pop" influenced by Lana Del Rey, whose "singing style, bleakness, and the hip-hop influenced production" shaped the aesthetic. Eilish's commercial success expanded with her Spotify promotion. In September 2017, Apple Music named Eilish their Up Next artist, which followed with a short documentary, a live session EP and an interview with Zane Lowe on Apple Music's radio station Beats 1. That month, the live EP titled Up Next Session: Billie Eilish was released. In December 2017, Eilish released her collaboration with American rapper Vince Staples titled "&Burn", for a remix of "Watch" included on the expanded edition of the EP.
A biopic about John's life from his childhood to the 1980s, Rocketman, was produced by Paramount Pictures and released in May 2019. It was directed by Dexter Fletcher, who had also directed Bohemian Rhapsody (a biopic about John's close friend Freddie Mercury), and stars Taron Egerton as John. John and Egerton performed a new song written for Rocketman, "(I'm Gonna) Love Me Again", which premiered on BBC Radio 2 in 2019. The song would see John win the Academy Award for Best Original Song for the second time. In October 2019, John released what he described as his "first and only autobiography," Me. The audiobook of Me was narrated by Egerton, with John reading the Prologue and Epilogue.
More InfoJohn has appeared in commercials for Diet Coke, the Royal Mail, Snickers, John Lewis & Partners department store among others. First endorsing Diet Coke in 1990, authors Roger Blackwell and Tina Stephan wrote “the relationship of Elton John and Diet Coke is one of the classic success stories in the role of sponsorship in brand building.” His 2018 John Lewis & Partners Christmas advert in the UK, titled, "The Boy & The Piano", sees him reminisce about his life and career in reverse, eventually culminating with Christmas Day in the 1950s when he received a piano for Christmas from his mother.
More InfoIn 2013, John resisted calls to boycott Russia in protest at the Russian gay propaganda law, but told fans at a Moscow concert that the laws were "inhumane and isolating", and he was "deeply saddened and shocked over the current legislation". In a January 2014 interview, Russian President Vladimir Putin spoke of John in an attempt to show that there was no discrimination against gays in Russia, saying, "Elton John – he's an extraordinary person, a distinguished musician, and millions of our people sincerely love him, regardless of his sexual orientation." John responded by offering to introduce Putin to Russians abused under Russian legislation banning "homosexual propaganda". On 24 September 2015, the Associated Press reported that Putin called John and invited him to meet in the future to discuss LGBT rights in Russia. Putin's call came just a few days after two pranksters phoned John, pretending to be Putin and his spokesman, and causing John to erroneously thank Putin for the call on John's Instagram account.
More InfoJohn has said that he took risks with unprotected sex during the 1980s and considers himself lucky to have avoided contracting HIV. In 1986, he joined with Dionne Warwick, Gladys Knight and Stevie Wonder to record the single "That's What Friends Are For", with profits donated to the American Foundation for AIDS Research. The song won the Grammy Award for Best Pop Performance by a Duo or Group with Vocals. In April 1990, John performed his 1968 ballad "Skyline Pigeon" at the funeral of Ryan White, a teenage haemophiliac he had befriended.
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