Purnell has argued that Johnson "is nothing if not an elitist". In a 2000 article titled "Long Live Elitism", Johnson stated that "without elites and elitism man would still be in his caves". Since the Brexit campaign, he has criticised the "cynicism of the elite" about Brexit, described an "elite conspiracy to thwart Brexit", and accused the elite of being "frankly indifferent to the suffering that their policies are causing". Some media sources have therefore called him a "populist". Richard J. Evans has described Boris Johnson as "a firm believer in the 'great man' theory of history".
Ideologically, Johnson has described himself as a "One-Nation Tory". In 2012, the political scientist Tony Travers described Johnson as "a fairly classic—that is, small-state—mildly eurosceptic Conservative" who, like his contemporaries Cameron and George Osborne, also embraced "modern social liberalism". The Guardian stated that while mayor, Johnson blended economic and social liberalism, with The Economist saying that in doing so Johnson "transcends his Tory identity" and adopts a more libertarian perspective. Stuart Reid, Johnson's colleague at The Spectator, described the latter's views as being those of a "liberal libertarian". Business Insider commented that as London mayor, Johnson gained a reputation as "a liberal, centre-ground politician".
More InfoIn August 2018, The Daily Telegraph published a satirical article by Johnson criticising the then newly implemented Danish law against the wearing of the burqa or niqab. In it, he defended the right of women to wear whatever they chose. He agreed that the burqa is oppressive and that "it is weird and bullying to expect women to cover their faces" and also commented that he could "find no scriptural authority for the practice in the Koran" and that it seemed "absolutely ridiculous that people should choose to go around looking like letter boxes" and that "[i]f a female student turned up at school or at a university lecture looking like a bank robber" that he "should feel fully entitled – like Jack Straw – to ask her to remove it so that [he] could talk to her properly." The Muslim Council of Britain (MCM) accused Johnson of "pandering to the far right", while Conservative peer Baroness Warsi accused him of dog-whistle politics. Several senior Conservatives, including May, called on Johnson to apologise. Others, such as MP Nadine Dorries, argued that his comments did not go far enough and that face veils should be banned. A Sky News poll found 60% thought Johnson's comments were not racist, to 33% who did; 48% thought he should not apologise, while 45% thought he should. An independent panel was set up to review Johnson's comments. In December, the panel cleared him of wrongdoing, stating that while his language could be considered "provocative", he was "respectful and tolerant" and was fully entitled to use "satire" to make his point.
More InfoFive days after May's resignation on 7 June, Johnson formally launched his campaign, saying, "After three years and two missed deadlines, we must leave the EU on 31 October. We must do better than the current Withdrawal Agreement that has been rejected three times by Parliament—and let me clear that I am not aiming for a no-deal outcome. I don't think that we will end up with any such thing. But it is only responsible to prepare vigorously and seriously for no deal. Indeed, it is astonishing that anyone could suggest dispensing with that vital tool of negotiation." On the campaign trail, Johnson warned of "catastrophic consequences for voter trust in politics" if the government pushed the EU for further delays. He advocated removing the backstop from any Brexit deal and replacing it with alternative arrangements. On 25 and 26 August, he announced plans to retain £7 or £9 billion of the £39 billion divorce payment the UK is due to transfer to the EU upon withdrawal.
More InfoJohnson's biographer and friend Andrew Gimson said that while "in economic and social matters, [Johnson] is a genuine liberal", he retains a "Tory element" to his personality through his "love of existing institutions, and a recognition of the inevitability of hierarchy". His liberal stance on matters such as social policy, immigration and free trade were also commented on in 2019. In 2019, Al Jazeera editor James Brownswell said that although Johnson had "leaned to the right" since the Brexit campaign, he remained "slightly more socially liberal" than much of his party. In 2019, former Deputy Leader of the Conservative Party Michael Heseltine said Johnson "has no right to call himself a one-nation Conservative" and wrote: "I fear that any traces of liberal conservatism that still exist within the prime minister have long since been captured by the rightwing, foreigner-bashing, inward-looking view of the world that has come to characterise his fellow Brexiters".
More InfoStuart Wilks-Heeg, executive director of Democratic Audit, said that "Boris is politically nimble", while biographer Sonia Purnell stated that Johnson regularly changed his opinion on political issues, commenting on what she perceived to be "an ideological emptiness beneath the staunch Tory exterior". She later referred to his "opportunistic – some might say pragmatic – approach to politics". In 2014, former Mayor Ken Livingstone stated in an interview with the New Statesman that, while he had once feared Johnson as "the most hardline right-wing ideologue since Thatcher", over the course of Johnson's mayoralty he had instead concluded that he was "a fairly lazy tosser who just wants to be there" while doing very little work.
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