During the first Mayoral term, Johnson was perceived as having moved leftward on certain issues, for instance supporting the London Living Wage and endorsing an amnesty for illegal migrants. He tried placating critics who had deemed him a bigot by appearing at London's gay pride parade and praising ethnic minority newspapers. In 2012, he banned London buses from displaying the adverts of Core Issues Trust, a Christian group, which compared homosexuality to an illness. In August 2008, Johnson broke from the traditional protocol of those in public office not publicly commenting on other nations' elections by endorsing Barack Obama for the presidency of the United States.
Following Michael Heseltine's retirement, Johnson decided to stand as Conservative candidate for Henley, a Conservative safe seat in Oxfordshire. The local Conservative branch selected him although it was split over Johnson's candidacy – some thought him amusing and charming; others disliked his flippant attitude and lack of knowledge about the local area. Boosted by his television fame, Johnson stood as the Conservative candidate for the constituency in the 2001 general election, winning with a majority of 8,500 votes. Alongside his Islington home, Johnson bought a farmhouse outside Thame in his new constituency. He regularly attended Henley social events and occasionally wrote for the Henley Standard. His constituency surgeries proved popular, and he joined local campaigns to stop the closure of Townlands Hospital and the local air ambulance.
More InfoJohnson secured employment on the leader-writing desk of The Daily Telegraph, having met its editor, Max Hastings, during his Oxford University Union presidency. His articles appealed to the newspaper's conservative, middle-class, middle-aged "Middle England" readership, and were known for their distinctive literary style, replete with old-fashioned words and phrases and for regularly referring to the readership as "my friends". In early 1989, Johnson was appointed to the newspaper's Brussels bureau to report on the European Commission, remaining in the post until 1994. A strong critic of the integrationist Commission President Jacques Delors, he established himself as one of the city's few Eurosceptic journalists. Many of his fellow journalists there were critical of his articles, opining that they often contained lies designed to discredit the Commission. The Europhile Tory politician Chris Patten later stated that, at that time, Johnson was "one of the greatest exponents of fake journalism".
More InfoScandal erupted in June 1995 when a recording of a 1990 telephone conversation between Johnson and his friend Darius Guppy was made public. In the conversation, Guppy said that his criminal activities involving insurance fraud were being investigated by News of the World journalist Stuart Collier, and he asked Johnson to provide him with Collier's private address, seeking to have the latter beaten to the extent of "a couple of black eyes and a cracked rib or something like that". Johnson agreed to supply the information, although he expressed concern that he would be associated with the attack. When the phone conversation was published in 1995, Johnson stated that ultimately he had not obliged Guppy's request. Hastings reprimanded Johnson but did not dismiss him.
More InfoIn 2005, The Spectator's new chief executive, Andrew Neil, dismissed Johnson as editor. To make up for this financial loss, Johnson negotiated with The Daily Telegraph to raise his annual fee from £200,000 to £250,000, averaging at £5,000 per column, each of which took up around an hour-and-a-half of his time. He presented a popular history television show, The Dream of Rome, which was broadcast in January 2006; a book followed in February; and a sequel, After Rome, focused on early Islamic history. As a result of his various activities, in 2007 he earned £540,000, making him the UK's third-highest-earning MP that year.
More InfoJohnson retained Livingstone projects such as Crossrail and the 2012 Olympic Games, but was accused of trying to take credit for them. He introduced a public bicycle scheme that had been mooted by Livingstone's administration; colloquially known as "Boris Bikes", the partly privately financed system cost £140 million and was a significant financial loss but proved popular. Despite Johnson's support of cycling in London, and his much-publicised identity as a cyclist, his administration was criticised by some cycling groups who argued that he had failed to make the city's roads safer for cyclists. As per his election pledge, he also commissioned the development of the New Routemaster buses for central London. He also ordered the construction of a cable car system that crossed the River Thames between Greenwich Peninsula and the Royal Docks.
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