Throughout his career, Mercury performed an estimated 700 concerts in countries around the world with Queen. A notable aspect of Queen concerts was the large scale involved. He once explained, "We're the Cecil B. DeMille of rock and roll, always wanting to do things bigger and better." The band was the first ever to play in South American stadiums, breaking worldwide records for concert attendance in the Morumbi Stadium in São Paulo in 1981. In 1986, Queen also played behind the Iron Curtain when they performed to a crowd of 80,000 in Budapest, in what was one of the biggest rock concerts ever held in Eastern Europe. Mercury's final live performance with Queen took place on 9 August 1986 at Knebworth Park in England and drew an attendance estimated as high as 160,000. With the British national anthem "God Save the Queen" playing at the end of the concert, Mercury's final act on stage saw him draped in a robe, holding a golden crown aloft, bidding farewell to the crowd.
In April 1970, Mercury teamed up with guitarist Brian May and drummer Roger Taylor, to become lead singer of their band Smile. They were joined by bassist John Deacon in 1971. Despite the reservations of the other members and Trident Studios, the band's initial management, Mercury chose the name "Queen" for the new band. He later said, "It's very regal obviously, and it sounds splendid. It's a strong name, very universal and immediate. I was certainly aware of the gay connotations, but that was just one facet of it." At about the same time, he legally changed his surname, Bulsara, to Mercury.
More InfoOn January 14, 2020, Eilish was announced as performer of the title track for the 25th installment in the James Bond film franchise, No Time to Die, written and produced with her brother. With this announcement, Eilish became the youngest artist to write and perform a James Bond theme song. The song was released as a single February 13, 2020. Shortly after, it became the second Bond theme song to top the British official charts and the first Bond theme performed by a female artist to do so. It was also Eilish's first No. 1 single in the UK. At the 62nd Grammy Awards, she became the youngest person and first woman to win the four main Grammy categories – Best New Artist, Record of the Year, Song of the Year and Album of the Year – in the same year. During the COVID-19 pandemic, Eilish and O'Connell performed for both iHeart Media’s Living Room Concert for America, and Global Citizen's Together at Home concert series, singing a cover of Bobby Hebb's "Sunny" for the latter. Both virtual concerts were an effort to raise awareness and funds towards fighting the disease. On April 10, 2020, "Ilomilo" was sent to Italian contemporary hit radio stations by Universal Music Group, as When We All Fall Asleep, Where Do We Go?'s seventh and final single. On July 30, 2020, Eilish released "My Future", her first original release since "No Time To Die", along with an animated video. In 2020, she became the youngest person to feature on Forbes' annual ranking of the 100 highest-paid celebrities in the world, with earnings of $53 million.
More InfoEilish's team worked with Spotify, which promoted her on its most popular playlist, "Today's Top Hits". The Baffler described Eilish's sound as fitting into the "streambait" genre consisting of largely "mid-tempo, melancholy pop" influenced by Lana Del Rey, whose "singing style, bleakness, and the hip-hop influenced production" shaped the aesthetic. Eilish's commercial success expanded with her Spotify promotion. In September 2017, Apple Music named Eilish their Up Next artist, which followed with a short documentary, a live session EP and an interview with Zane Lowe on Apple Music's radio station Beats 1. That month, the live EP titled Up Next Session: Billie Eilish was released. In December 2017, Eilish released her collaboration with American rapper Vince Staples titled "&Burn", for a remix of "Watch" included on the expanded edition of the EP.
More InfoEilish appeared in the debut of Calvin Klein's "I Speak My Truth In #MyCalvins" ad campaign in May 2019, as well as the Ad Council's "Seize the Awkward" campaign, a series of PSAs targeting mental health awareness. She fronted MCM Worldwide's fall 2019 advertising campaign in July 2019, and later that month, collaborated with Los Angeles-based clothing brand Freak City for a clothing line. Also in July 2019, she performed at a dinner hosted by Chanel on Shelter Island to celebrate the brand's pop-up yacht club.
More InfoIn October 2015, Eilish recorded the song "Ocean Eyes", written and produced by Finneas originally for his band, after her dance teacher asked them to record a song for a dance routine. They released the song on SoundCloud, as they had already done with a couple of songs they wrote. The record and Eilish received praise and promotion from various media outlets and marketers, including radio stations and music supervisors such as Beats 1, KCRW, BBC One, Zane Lowe, Jason Kramer, Annie Mac, and Chris Douridas. Finneas' manager had reached out to him after he made "Ocean Eyes" to discuss Eilish's potential. In a deal arranged by Finneas, Apple Music signed Eilish to A&R company Platoon, which helps package artists before they get a major label deal. Eilish then got a publicist, who connected her to the luxury fashion brand Chanel, and a stylist, both of whom helped shape her image.
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