Boris Johnson

Who described Boris Johnson's public persona as "brand Boris"?

Widely known simply as "Boris", Johnson has attracted a variety of nicknames, including "BoJo", a portmanteau of his forename and surname. Biographer Sonia Purnell described his public persona as "brand Boris", noting that he developed it while at the University of Oxford. Max Hastings referred to this public image as a "façade resembling that of P. G. Wodehouse's Gussie Fink-Nottle, allied to wit, charm, brilliance and startling flashes of instability", while political scientist Andrew Crines stated that Johnson displayed "the character of a likable and trustworthy individual with strong intellectual capital". Private Eye editor Ian Hislop has defined him as "Beano Boris" due to his perceived comical nature, saying: "He's our Berlusconi  ... He's the only feel-good politician we have, everyone else is too busy being responsible." To the journalist Dave Hill, Johnson was "a unique figure in British politics, an unprecedented blend of comedian, conman, faux subversive showman and populist media confection".


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  • On 3 September 2019, Phillip Lee crossed the floor to the Liberal Democrats following disagreement with Johnson's Brexit policy. This left the government with no working majority in the House of Commons. Later that day, 21 Conservative MPs including the Father of the House and former Chancellor Kenneth Clarke, and another former Chancellor Philip Hammond, had the party whip withdrawn for defying party orders and supporting an opposition motion. (The whip was restored to 10 former Conservative ministers on 29 October.)

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  • In August 2018, The Daily Telegraph published a satirical article by Johnson criticising the then newly implemented Danish law against the wearing of the burqa or niqab. In it, he defended the right of women to wear whatever they chose. He agreed that the burqa is oppressive and that "it is weird and bullying to expect women to cover their faces" and also commented that he could "find no scriptural authority for the practice in the Koran" and that it seemed "absolutely ridiculous that people should choose to go around looking like letter boxes" and that "[i]f a female student turned up at school or at a university lecture looking like a bank robber" that he "should feel fully entitled – like Jack Straw – to ask her to remove it so that [he] could talk to her properly." The Muslim Council of Britain (MCM) accused Johnson of "pandering to the far right", while Conservative peer Baroness Warsi accused him of dog-whistle politics. Several senior Conservatives, including May, called on Johnson to apologise. Others, such as MP Nadine Dorries, argued that his comments did not go far enough and that face veils should be banned. A Sky News poll found 60% thought Johnson's comments were not racist, to 33% who did; 48% thought he should not apologise, while 45% thought he should. An independent panel was set up to review Johnson's comments. In December, the panel cleared him of wrongdoing, stating that while his language could be considered "provocative", he was "respectful and tolerant" and was fully entitled to use "satire" to make his point.

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  • On 27 March, it was announced that Johnson had tested positive for COVID-19. On 5 April, with his symptoms persisting, he was admitted to St Thomas' Hospital in London for tests. The next day, his condition having worsened, he was moved to the hospital's intensive care unit; Dominic Raab was appointed to deputise for him. Johnson left intensive care on 9 April, and left hospital three days later to recuperate at Chequers. After a fortnight at Chequers, he returned to Downing Street on the evening of 26 April and was said to be chairing a government coronavirus "war cabinet" meeting.

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  • In September 2017, he was criticised for reciting lines from Rudyard Kipling's poem Mandalay while visiting a Myanmar temple; the British ambassador, who was with him, suggested it was "not appropriate". In October 2017, he faced criticism for stating that the Libyan city of Sirte could become an economic success like Dubai: "all they have to do is clear the dead bodies away". Johnson did not condemn the actions of the Spanish government and police during the outlawed Catalan independence referendum on 1 October 2017.

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  • Ideologically, Johnson has described himself as a "One-Nation Tory". In 2012, the political scientist Tony Travers described Johnson as "a fairly classic—that is, small-state—mildly eurosceptic Conservative" who, like his contemporaries Cameron and George Osborne, also embraced "modern social liberalism". The Guardian stated that while mayor, Johnson blended economic and social liberalism, with The Economist saying that in doing so Johnson "transcends his Tory identity" and adopts a more libertarian perspective. Stuart Reid, Johnson's colleague at The Spectator, described the latter's views as being those of a "liberal libertarian". Business Insider commented that as London mayor, Johnson gained a reputation as "a liberal, centre-ground politician".

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