Academics Robyn Creswell and Bernard Haykel of The New Yorker have criticized ISIL's execution of Muslims for breach of traditional sharia law while violating it simultaneously themselves (encouraging women to emigrate to its territory, travelling without a Wali—male guardian—and in violation of his wishes). as well as its love of archaic imagery (horsemen and swords) while engaging in bid'ah (religious innovation) in establishing female religious police (known as Al-Khansaa Brigade).
In mid-2014, ISIL established the Al Hayat Media Center, which targets Western audiences and produces material in English, German, Russian and French. When ISIL announced its expansion to other countries in November 2014 it established media departments for the new branches, and its media apparatus ensured that the new branches follow the same models it uses in Iraq and Syria. Then FBI Director James Comey said that ISIL's "propaganda is unusually slick," noting that, "They are broadcasting... in something like 23 languages".
More InfoIn July 2014, al-Hayat began publishing a digital magazine called Dabiq, in a number of different languages including English. According to the magazine, its name is taken from the town of Dabiq in northern Syria, which is mentioned in a hadith about Armageddon. Al-Hayat also began publishing other digital magazines, including the Turkish language Konstantiniyye, the Ottoman word for Istanbul, and the French language Dar al-Islam. By late 2016, these magazines had apparently all been discontinued, with Al-Hayat's material being consolidated into a new magazine called Rumiyah (Arabic for Rome).
More InfoFrom 2013 to 2019, ISIL was headed and run by Abu Bakr al-Baghdadi, the Islamic State's self-styled Caliph. Before their deaths, he had two deputy leaders, Abu Muslim al-Turkmani for Iraq and Abu Ali al-Anbari (also known as Abu Ala al-Afri) for Syria, both ethnic Turkmen. Advising al-Baghdadi is a cabinet of senior leaders, while its operations in Iraq and Syria are controlled by local 'emirs,' who head semi-autonomous groups which the Islamic State refers to as its provinces. Beneath the leaders are councils on finance, leadership, military matters, legal matters (including decisions on executions) foreign fighters' assistance, security, intelligence and media. In addition, a shura council has the task of ensuring that all decisions made by the governors and councils comply with the group's interpretation of sharia. While al-Baghdadi has told followers to "advise me when I err" in sermons, according to observers "any threat, opposition, or even contradiction is instantly eradicated".
More InfoSince at latest 2004, a significant goal of the group has been the foundation of a Sunni Islamic state. Specifically, ISIL has sought to establish itself as a caliphate, an Islamic state led by a group of religious authorities under a supreme leader – the caliph – who is believed to be the successor to Prophet Muhammad. In June 2014, ISIL published a document in which it claimed to have traced the lineage of its leader al-Baghdadi back to Muhammad, and upon proclaiming a new caliphate on 29 June, the group appointed al-Baghdadi as its caliph. As caliph, he demands the allegiance of all devout Muslims worldwide, according to Islamic jurisprudence (fiqh).
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